Senior Product Marketing Manager

About the Company

Sentra is the AI Data Readiness platform for enterprises deploying AI at scale. Sentra continuously discovers, classifies, and governs sensitive data across cloud, SaaS, data warehouses, and AI environments—giving security teams complete visibility into what AI systems can access, what they can expose, and where compliance violations exist. Unlike alternatives that copy data to vendor clouds or require customer‑managed outpost infrastructure, Sentra provisions ephemeral scanners directly inside the customer's environment, delivering petabyte‑scale classification at a fraction of the cost. Trusted by Lyft, SoFi, Munich RE, PennyMac, Glovo, and others.

About the Role

We’re hiring a Senior Product Marketing Manager who can turn complex technology into clear, differentiated stories that resonate with customers and help our field teams win. This is a highly visible, hands‑on individual contributor role with significant ownership across positioning and messaging, competitive intelligence, product launches, and sales enablement. You’ll work closely with Product, Sales, Customer Success, and the broader Marketing team to shape how we bring our platform and capabilities to market and how we communicate Sentra’s value throughout the buyer journey. You’ll be comfortable going deep with technical teams, engaging directly with customers and sellers, and turning what you learn into simple, compelling messaging that differentiates Sentra in the market.

Responsibilities

• Lead and evolve positioning and messaging across Sentra’s platform, products, and key use cases, translating complex technical capabilities into clear, differentiated customer value.
• Scale the competitive intelligence program, creating battlecards, objection‑handling guides, and field guidance; monitor market and sales feedback to inform positioning.
• Lead product launches and key go‑to‑market initiatives, partnering cross‑functionally to develop messaging, enablement, launch plans, and execution.
• Create messaging, tools, and training for field teams to sell effectively, collaborating with Sales to identify buyer resonators and deal blockers.
• Gather and synthesize customer, prospect, and market insights, feeding them back into product, marketing, and GTM decisions.
• Partner with Marketing and executives to produce content, campaigns, customer stories, and thought leadership that simplify data security and AI challenges.

Requirements

• 5+ years of B2B cybersecurity product marketing experience in data, cloud, or enterprise software.
• Demonstrated ownership of positioning and messaging for complex technical products.
• Strong experience in competitive intelligence, sales enablement, and translating market insights into actionable field guidance.
• Proven experience leading product launches and cross‑functional GTM programs.
• Ability to understand complex technology and translate it into simple, compelling customer value.
• Strong customer and market orientation with experience engaging directly with customers, prospects, and sales teams.
• Excellent writing, storytelling, presentation, and communication skills.
• Ability to influence and collaborate effectively across Product, Sales, Customer Success, Marketing, and executive stakeholders.
• Comfortable operating independently while collaborating closely across teams.
• Strategic thinking combined with a hands‑on approach in a fast‑moving startup environment.
• Experience in data security, DSPM, DLP, cloud security, AI security, or data governance is a strong plus.

What Success Looks Like

• Strong, differentiated positioning across Sentra’s key products, capabilities, and use cases.
• Competitive intelligence tools that help Sales navigate and win active opportunities.
• Well‑executed product launches and GTM programs with strong cross‑functional alignment.
• Clear and consistent messaging across Sales, Marketing, Product, and Customer Success.
• Customer and market insights that meaningfully inform product and GTM decisions.
• Field teams better equipped to articulate Sentra’s differentiation and value.
• Content and thought leadership that make complex data security and AI challenges easier for the market to understand.