Senior Product Marketing Manager
Sanas · Palo Alto, CA · 1 wk ago
On-siteMarketing$16/hrFull-time
What You'll Do
- Product Positioning & Messaging
- Develop and continually refine differentiated positioning for Sanas’ core products and services — Accent Translation, Noise Cancellation, Language Translation, SDK and more.
- Translate complex technical concepts into value-based narratives for enterprise, developer, and consumer audiences.
- Partner with Brand and Product to shape product naming, taxonomy, and tiering across a growing ecosystem.
- Ensure all messaging reinforces Sanas’s category leadership in Speech AI and aligns with brand voice.
- Orchestrate product launches and feature releases from strategy through execution, partnering with cross-functional teams.
- Own the GTM playbook for each product line — including launch planning, messaging frameworks, and enablement.
- Collaborate with Demand Gen, Content Marketing & Creative teams to ensure GTM assets (web, video, white papers, decks, case studies) reflect current product capabilities and customer outcomes.
- Conduct competitive analysis and win/loss reviews to inform positioning and differentiation.
- Create technical enablement materials — battlecards, solution briefs, architecture diagrams, FAQs — for internal and external use.
- Support developer relations and enterprise architects in ensuring documentation and onboarding content align with market positioning.
- Equip Sales and Customer Success with messaging, demos, and collateral that communicate value and differentiation.
- Develop scalable enablement tools — pitch decks, sell-sheets, demo scripts, case studies — to drive adoption and retention.
- Support GTM teams in customer conversations, RFPs, and partner integrations where technical clarity and positioning are key.
Qualifications
- 7+ years of experience in product marketing, including 3+ years in a technical PMM or solutions-marketing role.
- Proven success launching and positioning complex, technical products in AI, SaaS, or developer ecosystems.
- Deep technical understanding of AI, ML, speech processing, or API-based platforms, with the ability to explain architecture and model performance to non-technical audiences.
- Exceptional storytelling, writing, and presentation skills, translating technical detail into strategic narrative.
- Experience collaborating cross-functionally with Product, Engineering, and Sales in fast-paced environments.
- Strong project-management and organizational skills, capable of leading multiple GTM initiatives simultaneously.
- Ability to leverage AI tools throughout the marketing process and a willingness to continuously explore new AI capabilities.