Senior Product Marketing Manager
About the role
RADAR is building the data infrastructure layer for the physical world, starting with retail. Our hardware-enabled SaaS platform uses proprietary overhead sensors, software, and AI-powered analytics to locate every product in a store, continuously, down to the fixture. We are deployed across 1,400+ stores with retailers including American Eagle Outfitters and Old Navy, processing tens of billions of real-world events every day, delivering 99%+ accuracy in complex, noisy environments - at fleet scale.
RADAR is one of the best-funded companies in retail technology, backed by a recent Series B financing at a $1 billion valuation. Inventory accuracy is only the beginning. We believe RADAR can become foundational infrastructure for the physical economy, powering new AI-driven commerce experiences across retail and beyond.
This role owns the internal product marketing function: positioning, messaging, competitive analysis, sales enablement, and the materials the commercial team uses to move deals forward. It is not a demand generation or brand role. The output is clarity, credibility, and tools that help RADAR's commercial team have better conversations with retailers at every stage of the buying process.
Responsibilities
- Define and maintain RADAR's product positioning and messaging across segments, use cases, and buyer personas, ensuring the commercial team has a clear, consistent story that reflects current product capabilities
- Build and manage the sales enablement library: pitch decks, capability overviews, ROI frameworks, objection handling guides, integration briefs, and battlecards
- Own competitive intelligence, maintaining current profiles on direct and adjacent competitors, tracking product and go-to-market changes, and synthesizing implications for RADAR's positioning and sales approach
- Lead the product launch process for significant releases, coordinating messaging, internal readiness, and retailer-facing communication across product, commercial, and customer experience teams
- Partner with PMs to translate product capabilities into language that resonates with retail buyers, including business case framing, outcome-based narratives, and integration context
- Develop retailer-facing materials that support the customer experience team in business reviews, renewal conversations, and program expansion discussions
- Cross-Functional Partnership
- Work as a shared resource across all product domains, with primary alignment to the commercial and product leadership teams
- Partner most closely with PMs and the commercial team on messaging, launch readiness, and competitive positioning
- Coordinate with Customer Experience on account-level materials and retailer business review content
- Collaborate with the visual and brand designer to ensure all external and internal materials meet RADAR's visual standards
- Operate with significant autonomy on asset development and competitive research; brings leadership in for messaging strategy and launch planning
About you
- 7+ years of product marketing experience, with at least 3 years in a B2B enterprise context
- Demonstrated ability to develop clear, credible product positioning for technically complex platforms with multiple buyer personas
- Experience building and maintaining a sales enablement library that a commercial team actually uses
- Strong competitive intelligence skills; able to monitor the market systematically and translate findings into actionable positioning guidance
- Excellent written communication; produces clean, precise copy that does not require heavy editing
- Comfort working with product teams to understand technical capabilities and translate them into business-relevant messaging
What you'll do
- In your first 30 days, you will:
- Audit existing sales and marketing assets and develop a clear point of view on the most critical gaps
- Meet and establish working relationships with PMs, commercial leads, and Customer Experience
- Orient yourself to RADAR's current positioning, active deals, and the materials the commercial team relies on most
- In your first 60 days, you will:
- Have refreshed or produced at least one high-use sales asset based on current product and positioning
- Have competitive profiles drafted and in active use by the commercial team
- Be a visible and contributing presence in commercial team planning and deal support
- In your first 90 days, you will:
- Have a current, organized, and accessible sales enablement library that the commercial team is actively using
- Have RADAR's product positioning documented, consistent across commercial touchpoints, and reflective of current product capabilities
- Have a defined, repeatable process for product launches that you own and can run independently