Senior Product Marketing Manager

Overview

Company Description Profitero+ is the leading digital commerce company, trusted by more than 4,000 brands worldwide. We help brands break down silos and turn data into decisive action through intelligence-driven, end-to-end solutions that unify media, content, operations and strategy. Powered by advanced AI, robust digital shelf analytics across 1,400+ retailers in 70 countries and unmatched expertise from digital commerce specialists in 15 global hubs, our integrated solutions help brands accelerate profitable growth. Learn more at profitero.com

Responsibilities

• Own the GTM process: Create, manage, and maintain go-to-market project plans and asset creation, asset libraries, ensuring timelines, deliverables, and dependencies are clearly communicated across the organization for your suite of products, including products early in development with high ambiguity
• Proactively lead collaboration with global product and marketing teams (Content, Events, Demand Gen, Design) acting as the "connective tissue" that ensures product excitement and deep understanding are woven into every client touchpoint
• Cook up Market Research with Product to identify customer needs and trends, and collaborate across the organization on Competitive Intelligence, assets, and training
• Define the product messaging & positioning strategy for your suite of products and services, creating clear value stories for Profitero+ across both sales tactics (e.g. sales collateral, social, events) and product messaging (e.g. product emails, in-app messaging)
• Lead GTM launch execution, including overall strategy, messaging, internal training/communications. You will be responsible for post-launch optimization and the creation of case studies
• Act as the primary thought partner for your suite of products collaborating closely with the Director of Product Marketing to create core company narratives for your suite of products including higher level pitch decks, videos, web content, and other broad customer-facing assets
• Partner and collaborate cross-functionally with Product Managers to influence product developments, roadmaps, critical changes, user personas, and strategic customer research
• Support Partner Marketing efforts with external companies to coordinate co-marketing initiatives for your product line, including partnered social posts and promotional opportunities

Qualifications

• 5–7+ years of professional experience in marketing, with at least 3-4 years in a dedicated product marketing role within a high-growth B2B environment
• An exceptional writing and visual communication skills, with a portfolio that demonstrates sophisticated storytelling and narrative across multiple products
• Familiarity with marketing and commercial tech stack platforms (e.g., Salesforce, email service providers, and website CMS)