Senior Product Marketing Manager

About the role

You'll be the strategic architect behind why customers choose Probook, building the positioning and narrative that scales from a first cold outbound email to a multi-year enterprise renewal. This role is for marketers who want to see their work directly shape competitive outcomes. Positioning clarity is the leading predictor of win rate in complex, multi-stakeholder deals. Your narrative and enablement directly determine how Sales performs in the room.

Responsibilities

• Own Probook's messaging architecture from company narrative to product, persona, and vertical levels.
• Translate technical differentiation into clear, buyer-facing value that resonates with enterprise customers.
• Ensure consistency across sales conversations, content, and market-facing communications.
• Define ICPs, personas, and jobs-to-be-done that are actionable for Sales and Marketing.
• Drive pricing and packaging.
• Own the strategy and output for sales enablement, with a clear focus on improving win rates and deal velocity.
• Build and maintain a focused, high-impact content set: core pitch, vertical narratives, competitive positioning, and objection handling.
• Partner closely with Sales leadership to align on priorities and continuously improve what's used in the field.
• Drive adoption through training, onboarding, and tight feedback loops.
• Own GTM for product launches and major releases from positioning through market activation.
• Partner with Engineering to ensure commercial readiness, including packaging, pricing input, and sales readiness.
• Define success metrics and feed learnings back into future launches and product strategy.

Requirements

• 8+ years in product marketing, ideally in B2B or vertical SaaS.
• Experience partnering directly with founders or executive leadership on positioning and narrative.
• NYC-based and excited about in-office collaboration in a high-intensity environment.
• Willing to travel for customer and prospect onsite visits at least once a month.
• Authorized to work in the United States.