Senior Product Marketing Manager

Perion · New York, NY · 2 wk ago

HybridMarketingFull-time

Sharpen Buy-Side Positioning: Define and continuously evolve the core positioning, value propositions, and competitive differentiation for Perion’s demand products.
Develop and Refine the Demand Narrative: Translate technical product capabilities into compelling commercial stories across websites, pitch decks, collateral, and thought leadership content.
Voice of the Customer (VoC): Understand customer pain points and use cases and inject customer insights directly into the product roadmap and GTM plans.

Lead Scaleable Launches: Orchestrate comprehensive, cross-functional GTM strategies for new buy-side product launches, feature releases, and regional expansions.
Drive Cross-Functional Alignment: Coordinate across Product, Sales, Account Management, and regional marketing teams into a single, cohesive commercial motion.
Commercial Strategy: Partner with Product and Finance to analyze, A/B test, and optimize pricing and packaging models that maximize value capture.

Sales Enablement: Equip global sales and account management teams with high-impact collateral, including technical battlecards, objection handlers, ROI calculators, and segment-specific pitch tracks.
Win/Loss Analysis: Run structured win/loss programs to uncover deep insights into buyer behavior, feeding intelligence back into product and commercial strategies.
Accelerate Velocity: Partner closely with Sales leadership to directly improve win rates, pipeline velocity, and competitive displacements.

Build Market and Competitive Expertise: Act as the go-to authority on demand-side adtech dynamics, tracking competitor moves, emerging ad formats, and changing buyer behaviors.
AI-Driven Workflows: Leverage modern, AI-powered tools to automate competitive signal detection and deliver real-time field insights.
Foster a Test-and-Learn Culture: Run continuous message testing and data-driven iterations to optimize market reception.

An Adtech Expert: You have deep fluency in the digital advertising ecosystem, specifically regarding buy-side platforms, programmatic execution, and agency/brand workflows.
A Strategic Storyteller: You have an exceptional ability to distill highly technical concepts into clear, value-driven business narratives.
An Execution Champion: You possess a "do-it-all" attitude, comfortable operating as a strategic thinker while remaining eager to roll up your sleeves and execute.
A Cross-Functional Connector: You are able to build strong collaborative relationships across Product, Sales, Account Management, and Marketing teams to gain buy-in and drive alignment.

5–8+ years of experience in a product marketing role within a B2B technology environment, specifically focusing on adtech, programmatic advertising, or digital media platforms.
Proven track record of designing and executing full-lifecycle GTM strategies that measurably moved pipeline and revenue.
Experience building sales enablement tools (battlecards, pitch decks, talk-tracks) tailored to both enterprise brands and agency holding companies.
Comfortable utilizing modern PMM tooling and AI-powered workflows for market analysis and content creation.
Bachelor’s degree in Marketing, Business, or a related field.

Deep understanding of digital advertising ecosystems, especially buy-side platforms, programmatic execution, and agency/brand workflows.
Exceptional ability to translate technical product capabilities into clear, value-driven business narratives.
Comfortable operating as a strategic thinker while being eager to execute.
Strong collaboration and relationship-building skills across Product, Sales, Account Management, and Marketing teams.

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