Senior Product Marketing Manager

About the Role

Accountable for the strategy and product lifecycle for a Product Category under the Overhead Door and Wayne Dalton brand names. Lead a cross-functional Product Business Team that owns the action plan to deliver increased sales and margins to the business.

Responsibilities

• Lead the end-to-end product lifecycle—from opportunity assessment and concept development through launch, commercialization, and lifecycle optimization—to drive adoption, portfolio growth, and market expansion.
• Own the full P&L and portfolio performance for the product line, including pricing, margin, optimization, cost management, and performance analytics to achieve growth and profitability targets.
• Develop and manage a multi-year product and portfolio roadmap aligned to customer needs, market trends, and strategic business priorities; partner cross-functionally to ensure execution and alignment.
• Lead the creation of robust business cases and value propositions that quantify customer value, competitive differentiation, and ROI to inform portfolio investment decisions and resource prioritization.
• Conduct ongoing market and competitive analysis to build data-driven pricing strategies and segmentation models that maximize market share, customer value, and profitability.
• Lead voice-of-customer initiatives, competitive intelligence, and market insight programs to inform product strategy, innovation priorities, and differentiated positioning.
• Translate customer and market insights into clear product requirements, go-to-market strategies, and launch plans while forecasting financial outcomes and ensuring successful commercialization.
• Identify and evaluate new growth opportunities across products, technologies, channels, and customer segments; ensure alignment with broader portfolio strategy and long-term business objectives.
• Special assignments or tasks assigned by the supervisor as needed.

Qualifications

• A minimum of seven years of progressive product management experience, including hands-on work within a manufacturing environment and sales organizations/channels.
• Background in product strategy and product management, with demonstrated experience developing product plans, market strategies, and portfolio recommendations.
• Experience in stage-gate process management, driving innovation, product commercialization, SKU rationalization, and voice-of-customer initiatives.
• Strong analytical and creative problem-solving skills, with the ability to deconstruct complex challenges and guide cross-functional teams to solutions.
• Experience leveraging brand marketing, market research, sales training, and field communications to support product positioning and market execution.
• A minimum of a bachelor’s degree in business or engineering is required.
• MBA preferred.

Skills

• Demonstrated strategic thinking and ability to translate market insights into actionable product and portfolio strategies.
• Advanced product marketing and product management capabilities, including go-to-market planning, value proposition development, and lifecycle management.
• Strong financial acumen, with the ability to model business cases, analyze P&L drivers, and make data-driven decisions.
• Exceptional communication and executive-level presentation skills, with the ability to influence at all levels and represent the organization externally.
• High proficiency with analytics, research tools, and core business applications, including Microsoft Office.
• Proven ability to lead cross-functional teams, drive alignment, and deliver results in a fast-paced environment.
• Strong problem-solving capability, with a bias for action and accountability for outcomes.
• Adaptability and resilience, with the ability to navigate ambiguity and lead through change.
• Continuous learning mindset, with the ability to quickly build technical and market expertise in complex product categories.

Work Conditions

• Office-based with travel up to 20% of the time by land or air.

Physical Requirements

• Visual inspections for reading and screen use.
• Manual dexterity for typing at a computer workstation.
• Talking clearly and hearing while using communication devices.
• Making precise hand and finger movements.
• Sitting for periods of time while working at a computer workstation.