Senior Product Marketing Manager

The Role

We’re hiring a Senior Product Marketing Manager to sit at the center of Product, Growth, and Engineering — owning go-to-market strategy, lifecycle marketing, and in-product positioning.

This is a highly cross-functional, fast-moving role. You’ll partner closely with Product and Engineering to define launch gates, build GTM plans, and ensure features ship with clear positioning and measurable growth impact. You’ll also lead lifecycle marketing (email, push, in-app) to drive activation, engagement, conversion, and retention.

This role reports to the VP of Growth and will play a critical role in shaping how we scale both acquisition and LTV.

Requirements

• Define and execute GTM strategies for new features and major product releases
• Partner with Product and Engineering on launch gates, timelines, and readiness criteria
• Develop clear positioning, messaging, and value propositions
• Create launch briefs and align cross-functional teams across Growth, Paid, Lifecycle, and Content
• Ensure launches are measurable, impactful, and optimized post-release
• Owning lifecycle strategy across email, push, and in-app messaging
• Build programs that improve activation, feature adoption, monetization, and retention
• Develop segmentation frameworks and testing roadmaps
• Continuously optimize messaging, timing, and targeting to improve engagement and LTV
• Partner with Analytics to measure cohort performance and downstream impact
• Optimize in-app marketing placements and website messaging
• Improve conversion flows and feature discovery surfaces
• Ensure consistent, compelling messaging across all customer touchpoints
• Identify friction in funnels and execute experiments to improve CVR
• Own performance metrics tied to adoption, engagement, and retention
• Use funnel analysis, cohort analysis, and A/B testing to drive decisions
• Translate insights into experiments and execution
• Focus on scalable systems that increase LTV over time

Qualifications

• 5–8+ years of Product Marketing experience, preferably in a high-growth startup environment (fintech strongly preferred)
• Proven track record partnering with Product and Engineering in agile environments
• Deep hands-on experience with lifecycle marketing (email, push, CRM platforms)
• Extremely data-driven and comfortable working in analytics tools
• Growth-minded — you think in experiments, velocity, and measurable outcomes
• Strong operator — you move quickly, take ownership, and ship
• Clear, compelling communicator who can simplify complex products
• Product launches that drive measurable feature adoption
• Improved activation and retention rates
• Increased engagement across lifecycle channels
• Higher LTV driven by strong messaging and experimentation
• Tight alignment between Product and Growth