Senior Product Marketing Manager

What You’ll Own

• Go-To-Market & Product Launches
• Define and execute GTM strategies for new features and major product releases
• Partner with Product and Engineering on launch gates, timelines, and readiness criteria
• Create clear positioning, messaging, and value propositions
• Create launch briefs and align cross-functional teams across Growth, Paid, Lifecycle, and Content
• Ensure launches are measurable, impactful, and optimized post-release
• Lifecycle Marketing (LCM)
• Own lifecycle strategy across email, push, and in-app messaging
• Build programs that improve activation, feature adoption, monetization, and retention
• Develop segmentation frameworks and testing roadmaps
• Continuously optimize messaging, timing, and targeting to improve engagement and LTV
• Partner with Analytics to measure cohort performance and downstream impact
• In-Product & Web Marketing Optimization
• Optimize in-app marketing placements and website messaging
• Improve conversion flows and feature discovery surfaces
• Ensure consistent, compelling messaging across all customer touchpoints
• Identify friction in funnels and execute experiments to improve CVR
• Data & Growth Strategy
• Own performance metrics tied to adoption, engagement, and retention
• Use funnel analysis, cohort analysis, and A/B testing to drive decisions
• Translate insights into experiments and execution
• Focus on scalable systems that increase LTV over time

Who You Are

• 5–8+ years of Product Marketing experience, preferably in a high-growth startup environment (fintech strongly preferred)
• Proven track record partnering with Product and Engineering in agile environments
• Deep hands-on experience with lifecycle marketing (email, push, CRM platforms)
• Extremely data-driven and comfortable working in analytics tools
• Growth-minded — you think in experiments, velocity, and measurable outcomes
• Strong operator — you move quickly, take ownership, and ship
• Clear, compelling communicator who can simplify complex products

Why This Role Matters

Product Marketing at Origin is a core growth driver — not a support function. This role directly impacts how we position our product, launch innovation, deepen user engagement, and scale LTV.

Eligibility Requirements

Candidates must be legally authorized to work in the United States. Origin does not sponsor visas.

What We Offer

• Financial Benefits:
• Generous base salary
• Meaningful equity package
• Retail 401k for USA-based Originals
• Healthcare & Wellness Programs:
• Healthcare
• Wellness stipend
• Mental wellness program
• Unlimited access to financial planning
• Life insurance for USA-based Originals
• Work-life Balance:
• Unlimited DPTO
• Flexible hours (Core hours: 9 AM to 5 PM local time)
• Paid Parental Leave
• Additional Perks:
• Parenthood and fertility assistance
• Monthly co-working membership reimbursement
• English tutoring stipend for International Originals
• Build your home office one-time stipend
• Pick your setup (Apple, Windows) and accessories