Senior Product Marketing Manager

About the role

We're looking for a Senior Product Marketing Manager to own positioning, messaging, and go-to-market strategy for Nectar's platform. Reporting directly to the CEO, you'll play a critical role in defining how we communicate our value to customers and how we win in the market. This is a high-impact role where you'll help shape the product marketing function as we scale.

Responsibilities

• Develop and refine Nectar's positioning and messaging across different customer segments, including enterprise, mid-market, and emerging brands
• Build and maintain competitive intelligence programs, creating battle cards and differentiation narratives for the sales team
• Own product launches end-to-end, from positioning and naming to internal enablement and launch campaigns
• Create sales enablement materials such as pitch decks, one-pagers, case studies, and ROI calculators
• Partner closely with the sales team to understand buyer personas, refine our ideal customer profile, and improve win rates
• Synthesize customer feedback, competitive trends, and market insights to inform product strategy and roadmap decisions
• Support company storytelling and fundraising efforts with compelling market narratives and positioning

Requirements

• 4–7 years of product marketing experience, ideally in B2B SaaS
• Strong experience owning positioning and messaging for a product or product line
• Strong experience partnering with sales teams to build sales enablement programs
• Able to conduct competitive analysis and translate insights into actionable positioning and strategy
• Excellent writing, communication, and storytelling abilities
• Comfort operating in ambiguous environments and building new functions in a fast-moving startup
• Strong collaboration skills across product, sales, and leadership teams

Qualifications

• Bonus points for experience in martech, social media platforms, or commerce-related software
• Experience working at a company through a Series A or Series B growth phase
• Experience launching AI-powered products or technical platforms
• Background working closely with enterprise sales teams

Skills

• Strong written and verbal communication skills
• Ability to work independently and manage multiple projects simultaneously
• Experience with product marketing tools and methodologies
• Understanding of B2B SaaS market dynamics

Benefits

• Competitive compensation and early equity
• Health, vision, and dental benefits + 401(k) match
• Clear career growth opportunities as the company scales
• Free lunch in the heart of University Ave. in Palo Alto
• Deep exposure to cutting-edge AI tooling and the opportunity to shape how brands use it
• A collaborative, ambitious team defining a new category of AI-native marketing infrastructure

Pay

Compensation Range: $150K - $185K

Schedule

Full-time