Senior Product Marketing Manager
for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. The posting includes many responsibilities, requirements, qualifications, skills, etc. No explicit Benefits, Pay, Schedule mentioned. So we should not include those sections. We need to include About the role (maybe as a heading). The posting includes an introductory paragraph describing role. Then responsibilities bullet list. Then qualifications/requirements (education, experience). Then skills (maybe separate). Also "Preferred Attributes" could be part of Skills or Qualifications? We can treat as Skills. Also "What Success Looks Like" could be responsibilities? Might be separate but not a standard heading; we could incorporate into Responsibilities or maybe a separate section like "Success Metrics" but not allowed headings. So we should map content to allowed headings: About the role (intro), Responsibilities (list of duties), Requirements (education + experience), Qualifications (maybe same as Requirements? Could combine). But we need to avoid duplication. Perhaps we have About the role, Responsibilities, Requirements, Skills. Use - for lists.
We must preserve all substantive information, not invent or summarize away detail. Must not repeat job title as heading. Must not include Job ID etc. Remove boilerplate like EEO etc. The posting includes an EEO statement at end: "MRI is proud to be an inclusive employer..." That's boilerplate; remove. Also "About Us" section includes mission statement; that is substantive? It's about company, not role. Should we keep? The instruction: Preserve ALL substantive information; do NOT invent or summarize away detail. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The "About Us" is not boilerplate; it's company description. Might be considered substantive. Should we include? There's no heading for About Us in allowed list. Could we include as a
under About the role? Might be okay to include as a paragraph after About the role. But the rule says use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings, but says use those for section headings. It might be okay to include other headings but they'd be non-standard. Safer to stick to allowed headings and put company description in a paragraph under About the role or maybe as a separate
without heading. The instruction: "Use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It implies we should use those headings for sections; we can also have other headings? Not explicitly forbidden, but better to follow.
Thus produce:
About the role
As a Senior Product Marketing Manager, you will serve as the strategic marketing leader for a portfolio of MRI's B2B SaaS solutions. You will own product positioning, messaging, go-to-market strategy, competitive differentiation, sales enablement, and product launch execution for your assigned product family. This role requires a highly collaborative and commercially minded marketing professional who can partner effectively with Product Management, Sales, Customer Success, and Marketing teams to drive pipeline growth, product adoption, and market awareness. You will act as the voice of the customer and market expert, helping shape product strategy while translating complex technology solutions into compelling value propositions that resonate with buyers.
Then maybe a paragraph about MRI (About Us) could be included after About the role as a but maybe better to include as part of About the role? Could add a second paragraph.
Then Responsibilities: list all duties bullet points.
We need to extract responsibilities from the posting:
- Own and evolve product positioning, messaging, and value propositions for your product portfolio.
- Develop differentiated market narratives that clearly articulate customer value and competitive advantages.
- Ensure consistent messaging across campaigns, sales enablement, analyst interactions, and customer communications.
- Develop and execute go-to-market strategies for new products, features, integrations, and enhancements.
- Partner with Product Management to align product roadmaps with market opportunities and customer needs.
- Define launch plans, success metrics, and cross-functional responsibilities to ensure successful market adoption.
- Partner closely with Sales, Customer Success, and Revenue teams to improve sales effectiveness and win rates.
- Create and oversee sales enablement content, including presentations, battlecards, competitive intelligence, demos, case studies, and product collateral.
- Support strategic opportunities by helping position solutions for key prospects and customers.
- Serve as the marketing lead for major product launches and market expansion initiatives.
- Coordinate cross-functional execution across Product Management, Marketing, Sales, and Customer Success teams.
- Measure launch performance and optimize future launch strategies.
- Partner with Demand Generation and Digital Marketing teams to develop campaigns that increase awareness, engagement, and pipeline.
- Provide strategic direction for content, messaging, audience targeting, and campaign themes.
- Monitor campaign performance and make recommendations to improve results.
- Maintain a deep understanding of industry trends, customer challenges, competitive offerings, and market dynamics.
- Conduct competitive analysis and provide actionable insights to Product, Sales, and executive leadership teams.
- Serve as the internal expert on buyer personas, purchasing behaviors, and market opportunities.
- Partner with executives and subject matter experts to develop thought leadership content.
- Represent MRI at customer events, webinars, industry conferences, and analyst briefings.
- Help strengthen MRI's market positioning and industry credibility.
- Provide guidance and mentorship to junior product marketing team members.
- Lead cross-functional initiatives and influence stakeholders without direct authority.
- Establish best practices that improve go-to-market effectiveness across the organization.
Also "What Success Looks Like" bullet points could be considered responsibilities or outcomes; we could include them as part of Responsibilities or maybe as a separate section but not allowed. Could incorporate as responsibilities.
Success looks like:
- Establish clear and differentiated positioning for your product portfolio.
- Successfully lead multiple product launches and major market initiatives.
- Improve sales effectiveness through impactful enablement programs.
- Influence product strategy through customer, market, and competitive insights.
- Drive measurable improvements in pipeline generation, product adoption, and customer engagement.
- Become a trusted strategic advisor to Product, Sales, and Marketing leadership teams.
We can add those as responsibilities.
Now Requirements: Education and experience.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 6+ years of B2B technology or SaaS product marketing experience, with a demonstrated track record of owning go-to-market strategy and driving business results.
- Experience supporting enterprise software, SaaS platforms, PropTech, FinTech, ERP, or other complex B2B technology solutions.
- Proven success launching products and driving market adoption.
- Strong experience developing product positioning, messaging frameworks, and sales enablement strategies.
- Experience partnering closely with Product Management, Sales, Customer Success, and executive stakeholders.
- Strong understanding of enterprise buying cycles, customer journey mapping, and SaaS business models.
- Exceptional written, verbal, presentation, and storytelling skills.
- Strong analytical and strategic thinking abilities, with the ability to translate market insights into actionable recommendations.
- Experience influencing cross-functional teams in a matrixed global organization.
- Experience working with CRM, marketing automation, product analytics, and sales enablement tools preferred.
- MBA or advanced degree is a plus.
- Some travel may be required.
Also Preferred Attributes could be under Skills or Qualifications. We'll treat as Skills.
Skills:
- Strategic thinker with strong business acumen.
- Customer-focused with a passion for understanding market needs.
- Comfortable working in a fast-paced, growth-oriented SaaS environment.
- Strong executive presence with the ability to influence senior stakeholders.
- Experience supporting global product portfolios and cross-regional go-to-market initiatives.
We could also include "Exceptional written, verbal, presentation, and storytelling skills" etc already in Requirements; but we can keep them there.
We must not repeat content. Ensure we don't duplicate.
Now we need to output only HTML fragment, no markdown fences.
Let's craft:
About the role
As a Senior Product Marketing Manager, you will serve as the strategic marketing leader for a portfolio of MRI's B2B SaaS solutions. You will own product positioning, messaging, go-to-market strategy, competitive differentiation, sales enablement, and product launch execution for your assigned product family. This role requires a highly collaborative and commercially minded marketing professional who can partner effectively with Product Management, Sales, Customer Success, and Marketing teams to drive pipeline growth, product adoption, and market awareness. You will act as the voice of the customer and market expert, helping shape product strategy while translating complex technology solutions into compelling value propositions that resonate with buyers.
From the day we opened our doors, MRI Software has built flexible, game-changing real estate software that powers thriving communities and helps make the world a better place to live, work and play. Fulfilling that mission is only possible because of one thing: exceptional people. People like you! Our people-first approach to PropTech is defining a new industry standard for client experiences that, quite frankly, can’t be duplicated. Experiences that deliver real value every day. And we know those experiences begin with our people. We believe MRI is more than just a workplace; it’s a connected community of people who truly feel they belong. Whether we’re investing in employee resource groups or providing tailored resources for each person to reach their full potential, we’re passionate about creating a work environment that makes you excited to show up every single day. At MRI, one of our core values is to strive to amaze. From the intelligent solutions we create to the culture we cultivate, that’s our goal every day. Because that’s what industry leaders do. Whether you’re joining as a new Pride member or rejoining us after a short time away, your talent is vital to us, our partners and our clients. Amazing growth requires amazing employees. Are you up to the challenge? We know confidence gap and imposter syndrome can get in the way of meeting remarkable candidates, so please don’t hesitate to apply. We’d love to hear from you!
But note: The "About Us" paragraph includes some motivational language that may be considered boilerplate? It's not EEO; it's company culture. It's substantive. We'll keep.
Now Responsibilities:
Responsibilities
- Own and evolve product positioning, messaging, and value propositions for your product portfolio.
- Develop differentiated market narratives that clearly articulate customer value and competitive advantages.
- Ensure consistent messaging across campaigns, sales enablement, analyst interactions, and customer communications.
- Develop and execute go-to-market strategies for new products, features, integrations, and enhancements.
- Partner with Product Management to align product roadmaps with market opportunities and customer needs.
- Define launch plans, success metrics, and cross-functional responsibilities to ensure successful market adoption.
- Partner closely with Sales, Customer Success, and Revenue teams to improve sales effectiveness and win rates.
- Create and oversee sales enablement content, including presentations, battlecards, competitive intelligence, demos, case studies, and product collateral.
- Support strategic opportunities by helping position solutions for key prospects and customers.
- Serve as the marketing lead for major product launches and market expansion initiatives.
- Coordinate cross-functional execution across Product Management, Marketing, Sales, and Customer Success teams.
- Measure launch performance and optimize future launch strategies.
- Partner with Demand Generation and Digital Marketing teams to develop campaigns that increase awareness, engagement, and pipeline.
- Provide strategic direction for content, messaging, audience targeting, and campaign themes.
- Monitor campaign performance and make recommendations to improve results.
- Maintain a deep understanding of industry trends, customer challenges, competitive offerings, and market dynamics.
- Conduct competitive analysis and provide actionable insights to Product, Sales, and executive leadership teams.
- Serve as the internal expert on buyer personas, purchasing behaviors, and market opportunities
under About the role? Might be okay to include as a paragraph after About the role. But the rule says use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings, but says use those for section headings. It might be okay to include other headings but they'd be non-standard. Safer to stick to allowed headings and put company description in a paragraph under About the role or maybe as a separate
without heading. The instruction: "Use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It implies we should use those headings for sections; we can also have other headings? Not explicitly forbidden, but better to follow.
Thus produce:
About the role
As a Senior Product Marketing Manager, you will serve as the strategic marketing leader for a portfolio of MRI's B2B SaaS solutions. You will own product positioning, messaging, go-to-market strategy, competitive differentiation, sales enablement, and product launch execution for your assigned product family. This role requires a highly collaborative and commercially minded marketing professional who can partner effectively with Product Management, Sales, Customer Success, and Marketing teams to drive pipeline growth, product adoption, and market awareness. You will act as the voice of the customer and market expert, helping shape product strategy while translating complex technology solutions into compelling value propositions that resonate with buyers.
Then maybe a paragraph about MRI (About Us) could be included after About the role as abut maybe better to include as part of About the role? Could add a second paragraph. Then Responsibilities: list all duties bullet points. We need to extract responsibilities from the posting: - Own and evolve product positioning, messaging, and value propositions for your product portfolio. - Develop differentiated market narratives that clearly articulate customer value and competitive advantages. - Ensure consistent messaging across campaigns, sales enablement, analyst interactions, and customer communications. - Develop and execute go-to-market strategies for new products, features, integrations, and enhancements. - Partner with Product Management to align product roadmaps with market opportunities and customer needs. - Define launch plans, success metrics, and cross-functional responsibilities to ensure successful market adoption. - Partner closely with Sales, Customer Success, and Revenue teams to improve sales effectiveness and win rates. - Create and oversee sales enablement content, including presentations, battlecards, competitive intelligence, demos, case studies, and product collateral. - Support strategic opportunities by helping position solutions for key prospects and customers. - Serve as the marketing lead for major product launches and market expansion initiatives. - Coordinate cross-functional execution across Product Management, Marketing, Sales, and Customer Success teams. - Measure launch performance and optimize future launch strategies. - Partner with Demand Generation and Digital Marketing teams to develop campaigns that increase awareness, engagement, and pipeline. - Provide strategic direction for content, messaging, audience targeting, and campaign themes. - Monitor campaign performance and make recommendations to improve results. - Maintain a deep understanding of industry trends, customer challenges, competitive offerings, and market dynamics. - Conduct competitive analysis and provide actionable insights to Product, Sales, and executive leadership teams. - Serve as the internal expert on buyer personas, purchasing behaviors, and market opportunities. - Partner with executives and subject matter experts to develop thought leadership content. - Represent MRI at customer events, webinars, industry conferences, and analyst briefings. - Help strengthen MRI's market positioning and industry credibility. - Provide guidance and mentorship to junior product marketing team members. - Lead cross-functional initiatives and influence stakeholders without direct authority. - Establish best practices that improve go-to-market effectiveness across the organization. Also "What Success Looks Like" bullet points could be considered responsibilities or outcomes; we could include them as part of Responsibilities or maybe as a separate section but not allowed. Could incorporate as responsibilities. Success looks like: - Establish clear and differentiated positioning for your product portfolio. - Successfully lead multiple product launches and major market initiatives. - Improve sales effectiveness through impactful enablement programs. - Influence product strategy through customer, market, and competitive insights. - Drive measurable improvements in pipeline generation, product adoption, and customer engagement. - Become a trusted strategic advisor to Product, Sales, and Marketing leadership teams. We can add those as responsibilities. Now Requirements: Education and experience. - Bachelor's degree in Marketing, Business, Communications, or a related field. - 6+ years of B2B technology or SaaS product marketing experience, with a demonstrated track record of owning go-to-market strategy and driving business results. - Experience supporting enterprise software, SaaS platforms, PropTech, FinTech, ERP, or other complex B2B technology solutions. - Proven success launching products and driving market adoption. - Strong experience developing product positioning, messaging frameworks, and sales enablement strategies. - Experience partnering closely with Product Management, Sales, Customer Success, and executive stakeholders. - Strong understanding of enterprise buying cycles, customer journey mapping, and SaaS business models. - Exceptional written, verbal, presentation, and storytelling skills. - Strong analytical and strategic thinking abilities, with the ability to translate market insights into actionable recommendations. - Experience influencing cross-functional teams in a matrixed global organization. - Experience working with CRM, marketing automation, product analytics, and sales enablement tools preferred. - MBA or advanced degree is a plus. - Some travel may be required. Also Preferred Attributes could be under Skills or Qualifications. We'll treat as Skills. Skills: - Strategic thinker with strong business acumen. - Customer-focused with a passion for understanding market needs. - Comfortable working in a fast-paced, growth-oriented SaaS environment. - Strong executive presence with the ability to influence senior stakeholders. - Experience supporting global product portfolios and cross-regional go-to-market initiatives. We could also include "Exceptional written, verbal, presentation, and storytelling skills" etc already in Requirements; but we can keep them there. We must not repeat content. Ensure we don't duplicate. Now we need to output only HTML fragment, no markdown fences. Let's craft:
About the role
As a Senior Product Marketing Manager, you will serve as the strategic marketing leader for a portfolio of MRI's B2B SaaS solutions. You will own product positioning, messaging, go-to-market strategy, competitive differentiation, sales enablement, and product launch execution for your assigned product family. This role requires a highly collaborative and commercially minded marketing professional who can partner effectively with Product Management, Sales, Customer Success, and Marketing teams to drive pipeline growth, product adoption, and market awareness. You will act as the voice of the customer and market expert, helping shape product strategy while translating complex technology solutions into compelling value propositions that resonate with buyers.
From the day we opened our doors, MRI Software has built flexible, game-changing real estate software that powers thriving communities and helps make the world a better place to live, work and play. Fulfilling that mission is only possible because of one thing: exceptional people. People like you! Our people-first approach to PropTech is defining a new industry standard for client experiences that, quite frankly, can’t be duplicated. Experiences that deliver real value every day. And we know those experiences begin with our people. We believe MRI is more than just a workplace; it’s a connected community of people who truly feel they belong. Whether we’re investing in employee resource groups or providing tailored resources for each person to reach their full potential, we’re passionate about creating a work environment that makes you excited to show up every single day. At MRI, one of our core values is to strive to amaze. From the intelligent solutions we create to the culture we cultivate, that’s our goal every day. Because that’s what industry leaders do. Whether you’re joining as a new Pride member or rejoining us after a short time away, your talent is vital to us, our partners and our clients. Amazing growth requires amazing employees. Are you up to the challenge? We know confidence gap and imposter syndrome can get in the way of meeting remarkable candidates, so please don’t hesitate to apply. We’d love to hear from you!
But note: The "About Us" paragraph includes some motivational language that may be considered boilerplate? It's not EEO; it's company culture. It's substantive. We'll keep. Now Responsibilities:Responsibilities
- Own and evolve product positioning, messaging, and value propositions for your product portfolio.
- Develop differentiated market narratives that clearly articulate customer value and competitive advantages.
- Ensure consistent messaging across campaigns, sales enablement, analyst interactions, and customer communications.
- Develop and execute go-to-market strategies for new products, features, integrations, and enhancements.
- Partner with Product Management to align product roadmaps with market opportunities and customer needs.
- Define launch plans, success metrics, and cross-functional responsibilities to ensure successful market adoption.
- Partner closely with Sales, Customer Success, and Revenue teams to improve sales effectiveness and win rates.
- Create and oversee sales enablement content, including presentations, battlecards, competitive intelligence, demos, case studies, and product collateral.
- Support strategic opportunities by helping position solutions for key prospects and customers.
- Serve as the marketing lead for major product launches and market expansion initiatives.
- Coordinate cross-functional execution across Product Management, Marketing, Sales, and Customer Success teams.
- Measure launch performance and optimize future launch strategies.
- Partner with Demand Generation and Digital Marketing teams to develop campaigns that increase awareness, engagement, and pipeline.
- Provide strategic direction for content, messaging, audience targeting, and campaign themes.
- Monitor campaign performance and make recommendations to improve results.
- Maintain a deep understanding of industry trends, customer challenges, competitive offerings, and market dynamics.
- Conduct competitive analysis and provide actionable insights to Product, Sales, and executive leadership teams.
- Serve as the internal expert on buyer personas, purchasing behaviors, and market opportunities