Senior Product Marketing Manager

About Index Exchange

Index Exchange is a global advertising supply-side platform enabling media owners to maximize the value of their content on any screen. As a trusted partner and ally, we connect leading experience makers with the world’s largest brands to ensure a quality experience for consumers. We’re a proud industry pioneer with over 20 years of experience accelerating the ad technology evolution.

What’s it like to work at Index?

Index is an exciting and fast-paced place to work. You'll be able to feed your ambition, lean into trust and transparency, and feel genuine support from your colleagues. We’re built on our core values and live them each day. They're‌ not just buzzwords. We pride ourselves on our independence and openness, not only in our technology, but in our teams, too. Our diverse and inclusive culture celebrates how we can leverage our unique differences to help drive Index forward.

Job Overview

Index Exchange is seeking a technically-minded Senior Product Marketing Manager based in New York City to own go-to-market strategy and execution across key areas of our Core Exchange roadmap, including agentic capabilities, machine learning and optimization, and data and identity solutions. This is a highly strategic role for someone who operates with autonomy, influences cross-functional stakeholders, and drives measurable adoption and growth across a complex and evolving product ecosystem.

Responsibilities

• Own your product areas end-to-end, including positioning, messaging, go-to-market strategy, and execution
• Develop a deep understanding of how the programmatic exchange works and translate the roadmap into clear, compelling narratives
• Partner closely with Product Management to influence value propositions, launches, and roadmap direction
• Lead global go-to-market strategies for new products, features, and partnerships
• Drive product adoption and growth by defining KPIs and measuring impact
• Build and deliver high-impact sales enablement, including collateral, training, and customer-facing materials
• Proactively drive thought leadership and identify opportunities to grow awareness and influence in the market (e.g., industry events, content, partnerships)

Requirements

• Proven ability to own and drive product marketing strategy
• Strong experience developing positioning, messaging, and go-to-market strategies for complex, technical products, with a demonstrated ability to simplify complex concepts into clear, compelling narratives
• Demonstrated success influencing cross-functional teams
• Strong analytical mindset with experience using data to inform strategy and measure performance
• Excellent communication and storytelling skills

Qualifications

• 6–8+ years of experience in product marketing, product management, or a related field (ad tech preferred)
• Experience owning product marketing for a defined product area or domain
• Proven track record of driving product adoption and go-to-market outcomes
• Strong business acumen and ability to connect product strategy to commercial impact
• Ability to operate autonomously in a fast-paced, evolving environment
• Experience partnering cross-functionally across Product, Sales, and Marketing

Pay and Benefits

Salary: The base salary range for this role is $190,000 to $220,000. The total compensation package may vary depending on non-discriminatory factors such as job-related knowledge, skills, and experience.

Why You’ll Love Working Here:

• Comprehensive health, dental, and vision plans for you and your dependents
• Paid time off, health days, and personal obligation days plus flexible work schedules
• Competitive retirement matching plans
• Equity packages
• Grossing parental leave available to birthing, non-birthing, and adoptive parents
• An annual well-being allowance plus fitness discounts and group wellness activities
• A mental health first aid program that provides an in-the-moment point of contact and reassurance
• One day of volunteer time off per year and a donation-matching program
• Monthly town halls and regular community-led team events
• Multiple resources and programming to support continuous learning
• A workplace that supports a diverse, equitable, and inclusive environment

Accessibility

Index Exchange welcomes and encourages individuals with disabilities to apply to work with us. If you require an accommodation, please share the details of your request and any information how we can assist you with the hiring recruiter when they contact you. Index Exchange will make reasonable efforts to ensure accommodation requests are met throughout the recruitment process.