Senior Product Marketing Manager

About the role

The US is one of Heidi's most complex and most important markets. The commercial motion is fundamentally different from anywhere else we operate, which means this role isn't building one message for one market. It requires building specialty-specific positioning, deal-critical enablement, and a market narrative that holds together across buyers who range from individual clinicians to C-suite health system executives.

You'll be the first product marketer hired specifically for the US, reporting to the Head of Product Marketing and working day-to-day with the US sales and marketing teams. You’ll also closely partner with the product team on Evidence — our clinical decision-support product.

What You'll Do

• Build and continuously refine the US value proposition
• Define who we win with in the US — by specialty, by buyer type, by stage of the health system sales cycle
• Understand the job clinicians and health system buyers are actually hiring Heidi to do, and build messaging from that, not from the product feature list
• Translate complex healthcare, AI, and workflow realities into clear, buyer-led messaging that resonates in real sales conversations
• Pressure-test positioning with the field and iterate quickly — clarity over perfection
• Competitive intelligence & market reality
• Develop a deep, evolving view of the US landscape: incumbents, point solutions, EHR-native builds, and the status quo (which is often the hardest competitor to beat)
• Stay close to the field through sales calls, customer conversations, and win/loss analysis
• Maintain and evolve competitive assets — battlecards, objection frameworks, positioning guides — that are actually used by the team, not filed away
• Deal-critical enablement
• Build the assets that win deals: specialty-specific pitch decks, talk tracks, objection handling guides, one-pagers, and proof points for enterprise buyers
• Ensure sales can tell the story confidently without you in the room
• Ship fast, gather feedback from the field, and improve — this is never finished
• Own US storytelling
• Own US website and core product messaging
• Develop customer stories and proof points that resonate with enterprise buyers
• Keep pitch, site, and field narratives aligned as the story evolves
• Be the voice of the US market internally
• Feed market learnings back into Product, Sales, and Marketing to sharpen how we win

Qualifications

• 5+ years owning GTM strategy — positioning, messaging, sales enablement, and go-to-market execution — at a tech company with a direct or field sales motion
• Experience in marketing for complex, multi-stakeholder environments where the buyer and the end user are different people (healthcare experience is a plus, not a requirement — what matters is that you understand institutional buying)
• A track record of partnering closely with sales: you've been in the room, you've shaped the deck, you've trained the reps, and you know what "good enablement" actually looks like from the field's perspective
• Experience partnering with a product team to shape the product based on what you learn from the market — not just marketing what's already been built
• Strong instinct for working from the customer's job outward, not the product's features inward
• An exceptional writer — clear, direct, and able to shift register from a clinician one-pager to a C-suite ROI deck without losing the thread
• Fast, decisive, and energized by iteration — you don't need perfect information to move