Senior Product Marketing Manager

About the role

Shape the positioning, messaging, and go-to-market strategy for Harvard Business Impact's portfolio of higher education course materials and learning solutions. Drive awareness, adoption, engagement, and retention among educators and academic institutions. Thrive at the intersection of customer insight, product strategy, and growth, leveraging educator feedback, market trends, and experimentation to continuously refine product narratives, improve user experiences, and accelerate product success.

Responsibilities

• Own product positioning and narrative:
  • Develop and maintain the end-to-end product narrative across the portfolio, including value proposition hierarchy, differentiation, and ecosystem positioning.
  • Define ideal customer profiles, primary use cases, and jobs to be done for educators evaluating and selecting course materials for their classes, guiding product awareness, engagement, and adoption decisions.
• Drive usage-led growth and adoption:
  • Partner with Product Management to deeply understand educator behavior, needs, and friction points, translating insights into recommendations that improve discovery, engagement, and retention of products.
  • Design and evolve product line growth and retention strategies (onboarding flows, activation moments, and educational training).
• Lead product launches and iteration:
  • Own new product launch strategies, planning, and measurement with a focus on adoption and learning cycles rather than campaign execution.
  • Define success metrics and feedback mechanisms to assess what’s working, what’s not, and where to iterate.
  • Partner with Product Management, Sales, and Customer Success to ensure teams understand product value, customer pain points, and objections.

Requirements

• 8+ years of experience in Product Marketing, Product Strategy, Go-to-Market, or related product-focused roles.
• Proven expertise in product positioning, messaging, customer insights, and go-to-market strategy for evolving product portfolios.
• Experience driving product awareness, adoption, engagement, retention, and customer growth through data-informed decision making.
• Strong analytical skills with experience defining, measuring, and interpreting KPIs related to activation, usage, adoption, retention, and customer success.
• Demonstrated success partnering cross-functionally with Product Management, Sales, Customer Success, and other key stakeholders to influence product strategy and market outcomes.
• Experience leading product launches, developing customer-centric value propositions, and translating customer needs into compelling product narratives.
• A growth mindset with a passion for experimentation, continuous learning, and optimizing how products are positioned, adopted, and experienced.
• Excellent communication, stakeholder management, and collaboration skills.
• Experience marketing educational products, courseware, learning solutions, digital learning platforms, or academic publishing products within higher education strongly preferred.
• Strong understanding of how faculty, instructors, academic departments, and institutions evaluate, select, adopt, and utilize course materials and learning resources.

Preferred Qualifications

• Experience marketing and selling educational products, course materials, or learning solutions directly to professors, instructors, and higher education faculty.
• 5+ years of dedicated Product Marketing experience, with ownership of positioning, messaging, go-to-market strategy, and product launches.

Benefits

• Competitive compensation and benefits package.
• Education reimbursement.
• Early-release Summer Fridays.

Pay

Annualized pay range for this position is $120,000–$135,000, dependent on experience and qualifications. Includes opportunity to earn annual Performance Based Variable Pay Program. Actual salary will be set based upon a range of factors, including external benchmark market data, individual knowledge, skills, experience, location, and internal equity.

While this role is open to remote candidates, individuals based in the Boston area will be prioritized due to onsite collaboration needs.