Senior Product Marketing Manager

About the role

At HappyCo, we help property management teams deliver exceptional resident experiences through powerful software that connects data, insights, and people. We’re a passionate, customer-obsessed team that believes great technology should make life easier — not harder.

The Opportunity

As Senior Product Marketing Manager, you’ll own how HappyCo shows up in the market. You’ll lead strategic positioning, craft compelling product narratives, and drive go-to-market success for our product portfolio. This role sits at the center of Product, Sales, and Marketing — ensuring our value is clearly articulated, deeply understood, and powerfully delivered to our customers.

Responsibilities

• Develop and maintain product positioning, messaging, and value propositions that differentiate HappyCo across all ICPs and product lines
• Own GTM strategy and execution for new product launches (including Procurement and Site Visit), from launch brief through enablement materials
• Define and refine ICPs and personas through customer research, win/loss data, and competitive analysis
• Create sales tools — battlecards, pitch decks, pricing guides, and talk tracks — that align with current messaging and accelerate conversion
• Collaborate with Product and Finance on pricing strategy, packaging, and product naming for new releases
• Lead cross-functional alignment through positioning briefs, product one-pagers, and leadership updates

What We Think You Need to be Successful

• 5+ years of B2B SaaS product marketing experience, with a track record of owning full GTM launches end-to-end
• Exceptional messaging and storytelling skills — you can translate complex product capabilities into customer-centric narratives
• Proven ability to influence without authority across Product, Sales, and Marketing
• Experience conducting competitive analysis, customer interviews, and market research to inform positioning
• Comfort working in a fast-moving, ambiguous environment with a strong bias toward action and clarity

Keys to Optimum Happiness at HappyCo

• Thrives in ambiguity and proactively builds clarity
• Focuses on long-term impact over quick wins
• Enables others through systems, not mandates
• Leverages technology and AI to empower people and simplify complexity
• Embraces the challenges and rewards of growing in a scaleup environment