Senior Product Marketing Manager

About the role

The Senior Product Marketing Manager will lead product marketing initiatives, develop and execute go-to-market strategies, and manage the product launch process. This role requires strong strategic thinking, excellent communication skills, and the ability to work collaboratively across various departments.

Responsibilities

• Develop and implement comprehensive product marketing plans aligned with business objectives
• Collaborate with cross-functional teams including product management, sales, and customer success to ensure alignment and successful execution of marketing strategies
• Manage the product launch process from ideation through to market release, ensuring all marketing materials are aligned with brand guidelines and messaging
• Lead the creation and execution of demand generation campaigns to drive product adoption and increase market share
• Work closely with the sales team to understand customer needs and tailor marketing efforts to meet those needs
• Monitor market trends and competitor activities to inform product and marketing strategy
• Manage the product marketing budget and ensure efficient use of resources

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field
• Minimum 5 years of experience in product marketing or a related field
• Proven track record of successfully launching products and managing marketing campaigns
• Experience working in a remote environment and managing virtual teams
• Strong analytical and problem-solving skills
• Excellent written and verbal communication skills
• Ability to work independently and as part of a team

Qualifications

• Experience with AI tools and technologies
• Understanding of digital marketing channels and platforms
• Knowledge of CRM systems and analytics tools
• Experience with project management tools and methodologies

Skills

• Strategic thinking and planning
• Collaborative leadership
• Market research and analysis
• Content creation and copywriting
• Project management
• Financial management and budgeting

Benefits

• Competitive compensation package
• Flexible work schedule
• Professional development opportunities
• Health and wellness benefits
• Employee recognition programs

Pay

Compensation is commensurate with experience and qualifications.

Schedule

The position is full-time and remote.