Senior Product Marketing Manager

Responsibilities

• Develop differentiated positioning and messaging informed by thorough knowledge of the audience, competition and industry.
• Effectively communicate the value of our product targeted for specific audiences.
• Lead the development and execution of comprehensive go-to-market plans to drive product adoption and customer engagement.
• Responsible for creating sales enablement materials including and not limited to sales collaterals, demos, sales tools and more to effectively communicate the product capabilities and benefits.
• Supporting the buyer's journey for our inside and channel sales teams and enabling them to drive success is key to the role.
• Work with our revenue and partner marketing teams to support campaign initiatives attracting new customers.

Qualifications

• Minimum Qualifications: Bachelor's Degree, Relevant Experience or Degree in: Marketing or equivalent field from an accredited university is required; however, relevant experience in lieu of a degree may be considered.
• Typically a minimum of 8 years Experience in product marketing and/or product management in a B2B environment. Experience within a card issuing, issuing processor or related payments industry or in a similar FinTech industry preferred.
• Demonstrated success in launching and driving adoption of new products in a B2B environment.
• Preferred Qualifications: Master's Degree, Marketing or equivalent field from an accredited university or MBA.