Senior Product Marketing Manager
for section headings. Use - for any list of duties/requirements/benefits. Use
for prose.
We must preserve all substantive information, not invent or summarize away detail. So we need to include all details from posting, but we can format.
We need to remove boilerplate: cookie/navigation/legal/EEO etc. Not present.
We need to not repeat job title as heading. The job title is Senior Product Marketing Manager. Not to put as heading.
We need to not put Job ID/requisition numbers as headings.
We need to output only HTML fragment.
Let's extract content:
Company intro: "Givelify is a fintech-for-good company where brilliant minds come to power the most loved and trusted online and mobile giving app platform. Thanks to over 2 million generous donors, we've helped more than 80,000 nonprofits and places of worship raise over $7.5 billion. Together, they're changing their world with kindness and generosity. Inc. 5000, the Stevies® Awards, Gartner, Forbes, and many more have recognized our story, innovations, and achievements. Our award-winning team builds products and experiences that put more good into the world. We love to take on big challenges because we know our work matters. Make an impact at one of the fastest-growing private companies in the U.S. Be part of a talented team of big-hearted individuals, earning competitive pay with excellent benefits."
Then "About your role: We are looking for a Senior Product Marketing Manager to help our rapidly growing organization build out a world-class product marketing discipline."
Then "Your team: As a Senior Product Marketing Manager, you will play a pivotal role in shaping the future of our product positioning, messaging, and go-to-market strategies. You will lead high-profile projects that directly contribute to the company's growth and help over 2 million donors and more than 80,000 nonprofits and places of worship do more good. You will be collaborating cross-functionally to ensure the successful launch and growth of existing, new, and emerging products in our two-sided marketplace. You will own the success of their launch, activation, and adoption as measured by KPIs including but not limited to product usage, NPS, ARPU, LTV, and % of consistent givers. If you are a mission-driven product marketer who has a bias toward driving growth through deeply understanding and serving customers, we would like to speak to you."
Then "The Senior Product Marketing Manager will get to:" followed by bullet list:
- Customer and market research that contributes to product and marketing growth: Understand why customers buy and their buying criteria. Collect and analyze customer feedback to inform product, messaging and GTM improvements. Conduct market research and competitive analysis to identify trends and opportunities. Translate customer and market insights into actionable strategies to drive growth.
- Business case, roadmap and validation: Identify business opportunities, refine root problems and prioritize potential solutions in partnership with stakeholders. Then, build roadmaps and design tests to validate prioritized solutions.
- Product positioning and messaging: Develop clear and compelling product positioning and messaging that resonate with target audiences and fuel donor generosity. Create and maintain a messaging framework that guides marketing and business development efforts.
- Go-to-market strategy: Lead the development of go-to-market strategies and their success criteria for new product launches and updates. Collaborate with product management, customer success, and marketing teams to ensure successful launches. Track results and optimize plans with qualitative and quantitative data.
Then "To be successful in this role, you'll also:" with sub-bullets:
[Research] Conduct primary and secondary research to understand target customers' needs, pain points as well as market trends. Analyze and obtain actionable insights with tools, including but not limited to personas, customer journey mapping, and win/loss analysis.
[Business case, roadmap, and validation] Build business cases, roadmaps, and validation pilots with insights obtained through research and cross-functional workshops. Design and execute pilots, then track results and optimize plans in partnership with stakeholders.
[Messaging] Develop clear and compelling product positioning and messaging based on customer insights to drive business and customer goals.
[GTM] Ensure GTM readiness of marketing channel, business development, sales and customer success teams by equipping them with knowledge, processes, and collateral to attract new customers and grow product adoption. Track and report on metrics for ongoing optimization.
[Cross-functional Leadership] Build and lead projects with large cross-functional teams. Balance internal and external stakeholder needs by sharing, receiving feedback, and iterating.
[Project Management] Prioritize and organize workload to meet project deadlines in a fast-paced hyper-growth environment. Document progress to ensure smooth cross-functional collaboration over time.
Then "Your experience:" with bullet list:
- MBA or MS in marketing or business is a PLUS, Bachelor's Degree required at a minimum
- 5+ years of relevant PMM experiences, 7+ years total experience
- Strong experience in product marketing fundamentals, including but not limited to consumer insights and market research, product messaging development and GTM strategy building.
- Experience working in consumer technology organizations or 2-sided marketplaces.
- Certification(s) in product or customer marketing a plus
- Experience in hypothesis-based test-and-learn growth approach a plus
- Experience in pricing and monetization a plus
Then "Your superpowers:" list:
- Combination of customer empathy and curiosity, data-oriented mindset, and creative sensibilities.
- Strategic thinker with a logical, evidence-based approach to driving decisions
- High ownership mentality
- Excellent communicator who can break down complex topics into third-grade concepts
- Effective collaborator with cross-functional teams and senior stakeholders
- Outstanding project management skills, with the ability to prioritize and manage multiple projects and deadlines simultaneously
- Preference for working in a fast-paced, agile environment with a "get it done" mentality
Then "Our culture:" paragraph.
Then "About Givelify" paragraph.
Then "Ready to join the Givelify team? Apply today!" (call to action, we should remove application instructions). So we drop that line.
We need to produce sections: About the role (maybe combine company intro and role description?), Responsibilities (the bullet list under "The Senior Product Marketing Manager will get to:" plus the "To be successful in this role, you'll also:" maybe considered responsibilities as well). Requirements/Qualifications (your experience). Skills (your superpowers). Benefits (competitive pay, full benefits, amazing perks including flexible PTO). Also maybe include culture? Could be part of About the role or separate but we have limited sections. The instruction: prefer a few substantive sections over many thin ones. So we could have About the role (includes company overview and role description), Responsibilities (the detailed duties), Requirements (experience + qualifications), Skills (superpowers), Benefits (pay, benefits, perks). That's five sections.
We need to ensure we don't create empty sections.
Now format:
About the role
... company intro + role description ...
But we need to avoid repeating job title as heading. It's okay to mention inside paragraph.
We need to preserve all substantive information. So we need to include the company intro paragraph, the "About your role:" sentence, the "Your team:" paragraph, maybe also the "If you are a mission-driven..." sentence.
Let's craft About the role paragraph(s). Could be multiple elements.
Responsibilities: we need to list duties. Could combine the bullet list under "The Senior Product Marketing Manager will get to:" and the "To be successful in this role, you'll also:" as responsibilities. Use
- . Each li can contain multiple sentences.
Requirements: include education, years experience, strong experience, experience in consumer tech or 2-sided marketplace, certifications, hypothesis-based test-and-learn, pricing/monetization. Also maybe MBA/MS as plus. We'll list each as li.
Skills: superpowers list.
Benefits: competitive pay, full benefits, amazing perks including flexible PTO, opportunity to put passion and purpose front and center. Also maybe "We take great pride in providing competitive pay, full benefits to help care for you today and in the future, amazing perks (including flexible PTO), and, most importantly, the opportunity to put passion and purpose front and center." So we can put that as
- Competitive pay
- Full benefits to help care for you today and in the future
- Amazing perks, including flexible PTO
- Opportunity to put passion and purpose front and center
.
We should not include Pay section separately.
Now ensure we don't include any filler like "commensurate with experience". Not present.
Now output HTML fragment.
Let's construct.
We'll start with About the role
then paragraphs.
Paragraph 1: company intro.
Paragraph 2: About your role sentence.
Paragraph 3: Your team paragraph.
Paragraph 4: The mission-driven sentence maybe.
We'll keep as separate .
Now Responsibilities
Responsibilities
then with li items.
We need to split the bullet list into logical li.
From "The Senior Product Marketing Manager will get to:" we have four main areas:
1. Customer and market research that contributes to product and marketing growth: Understand why customers buy and their buying criteria. Collect and analyze customer feedback to inform product, messaging and GTM improvements. Conduct market research and competitive analysis to identify trends and opportunities. Translate customer and market insights into actionable strategies to drive growth.
2. Business case, roadmap and validation: Identify business opportunities, refine root problems and prioritize potential solutions in partnership with stakeholders. Then, build roadmaps and design tests to validate prioritized solutions.
3. Product positioning and messaging: Develop clear and compelling product positioning and messaging that resonate with target audiences and fuel donor generosity. Create and maintain a messaging framework that guides marketing and business development efforts.
4. Go-to-market strategy: Lead the development of go-to-market strategies and their success criteria for new product launches and updates. Collaborate with product management, customer success, and marketing teams to ensure successful launches. Track results and optimize
for prose. We must preserve all substantive information, not invent or summarize away detail. So we need to include all details from posting, but we can format. We need to remove boilerplate: cookie/navigation/legal/EEO etc. Not present. We need to not repeat job title as heading. The job title is Senior Product Marketing Manager. Not to put as heading. We need to not put Job ID/requisition numbers as headings. We need to output only HTML fragment. Let's extract content: Company intro: "Givelify is a fintech-for-good company where brilliant minds come to power the most loved and trusted online and mobile giving app platform. Thanks to over 2 million generous donors, we've helped more than 80,000 nonprofits and places of worship raise over $7.5 billion. Together, they're changing their world with kindness and generosity. Inc. 5000, the Stevies® Awards, Gartner, Forbes, and many more have recognized our story, innovations, and achievements. Our award-winning team builds products and experiences that put more good into the world. We love to take on big challenges because we know our work matters. Make an impact at one of the fastest-growing private companies in the U.S. Be part of a talented team of big-hearted individuals, earning competitive pay with excellent benefits." Then "About your role: We are looking for a Senior Product Marketing Manager to help our rapidly growing organization build out a world-class product marketing discipline." Then "Your team: As a Senior Product Marketing Manager, you will play a pivotal role in shaping the future of our product positioning, messaging, and go-to-market strategies. You will lead high-profile projects that directly contribute to the company's growth and help over 2 million donors and more than 80,000 nonprofits and places of worship do more good. You will be collaborating cross-functionally to ensure the successful launch and growth of existing, new, and emerging products in our two-sided marketplace. You will own the success of their launch, activation, and adoption as measured by KPIs including but not limited to product usage, NPS, ARPU, LTV, and % of consistent givers. If you are a mission-driven product marketer who has a bias toward driving growth through deeply understanding and serving customers, we would like to speak to you." Then "The Senior Product Marketing Manager will get to:" followed by bullet list: - Customer and market research that contributes to product and marketing growth: Understand why customers buy and their buying criteria. Collect and analyze customer feedback to inform product, messaging and GTM improvements. Conduct market research and competitive analysis to identify trends and opportunities. Translate customer and market insights into actionable strategies to drive growth. - Business case, roadmap and validation: Identify business opportunities, refine root problems and prioritize potential solutions in partnership with stakeholders. Then, build roadmaps and design tests to validate prioritized solutions. - Product positioning and messaging: Develop clear and compelling product positioning and messaging that resonate with target audiences and fuel donor generosity. Create and maintain a messaging framework that guides marketing and business development efforts. - Go-to-market strategy: Lead the development of go-to-market strategies and their success criteria for new product launches and updates. Collaborate with product management, customer success, and marketing teams to ensure successful launches. Track results and optimize plans with qualitative and quantitative data. Then "To be successful in this role, you'll also:" with sub-bullets: [Research] Conduct primary and secondary research to understand target customers' needs, pain points as well as market trends. Analyze and obtain actionable insights with tools, including but not limited to personas, customer journey mapping, and win/loss analysis. [Business case, roadmap, and validation] Build business cases, roadmaps, and validation pilots with insights obtained through research and cross-functional workshops. Design and execute pilots, then track results and optimize plans in partnership with stakeholders. [Messaging] Develop clear and compelling product positioning and messaging based on customer insights to drive business and customer goals. [GTM] Ensure GTM readiness of marketing channel, business development, sales and customer success teams by equipping them with knowledge, processes, and collateral to attract new customers and grow product adoption. Track and report on metrics for ongoing optimization. [Cross-functional Leadership] Build and lead projects with large cross-functional teams. Balance internal and external stakeholder needs by sharing, receiving feedback, and iterating. [Project Management] Prioritize and organize workload to meet project deadlines in a fast-paced hyper-growth environment. Document progress to ensure smooth cross-functional collaboration over time. Then "Your experience:" with bullet list: - MBA or MS in marketing or business is a PLUS, Bachelor's Degree required at a minimum - 5+ years of relevant PMM experiences, 7+ years total experience - Strong experience in product marketing fundamentals, including but not limited to consumer insights and market research, product messaging development and GTM strategy building. - Experience working in consumer technology organizations or 2-sided marketplaces. - Certification(s) in product or customer marketing a plus - Experience in hypothesis-based test-and-learn growth approach a plus - Experience in pricing and monetization a plus Then "Your superpowers:" list: - Combination of customer empathy and curiosity, data-oriented mindset, and creative sensibilities. - Strategic thinker with a logical, evidence-based approach to driving decisions - High ownership mentality - Excellent communicator who can break down complex topics into third-grade concepts - Effective collaborator with cross-functional teams and senior stakeholders - Outstanding project management skills, with the ability to prioritize and manage multiple projects and deadlines simultaneously - Preference for working in a fast-paced, agile environment with a "get it done" mentality Then "Our culture:" paragraph. Then "About Givelify" paragraph. Then "Ready to join the Givelify team? Apply today!" (call to action, we should remove application instructions). So we drop that line. We need to produce sections: About the role (maybe combine company intro and role description?), Responsibilities (the bullet list under "The Senior Product Marketing Manager will get to:" plus the "To be successful in this role, you'll also:" maybe considered responsibilities as well). Requirements/Qualifications (your experience). Skills (your superpowers). Benefits (competitive pay, full benefits, amazing perks including flexible PTO). Also maybe include culture? Could be part of About the role or separate but we have limited sections. The instruction: prefer a few substantive sections over many thin ones. So we could have About the role (includes company overview and role description), Responsibilities (the detailed duties), Requirements (experience + qualifications), Skills (superpowers), Benefits (pay, benefits, perks). That's five sections. We need to ensure we don't create empty sections. Now format:
About the role
... company intro + role description ...
But we need to avoid repeating job title as heading. It's okay to mention inside paragraph. We need to preserve all substantive information. So we need to include the company intro paragraph, the "About your role:" sentence, the "Your team:" paragraph, maybe also the "If you are a mission-driven..." sentence. Let's craft About the role paragraph(s). Could be multipleelements. Responsibilities: we need to list duties. Could combine the bullet list under "The Senior Product Marketing Manager will get to:" and the "To be successful in this role, you'll also:" as responsibilities. Use
- . Each li can contain multiple sentences.
Requirements: include education, years experience, strong experience, experience in consumer tech or 2-sided marketplace, certifications, hypothesis-based test-and-learn, pricing/monetization. Also maybe MBA/MS as plus. We'll list each as li.
Skills: superpowers list.
Benefits: competitive pay, full benefits, amazing perks including flexible PTO, opportunity to put passion and purpose front and center. Also maybe "We take great pride in providing competitive pay, full benefits to help care for you today and in the future, amazing perks (including flexible PTO), and, most importantly, the opportunity to put passion and purpose front and center." So we can put that as
- Competitive pay
- Full benefits to help care for you today and in the future
- Amazing perks, including flexible PTO
- Opportunity to put passion and purpose front and center . We should not include Pay section separately. Now ensure we don't include any filler like "commensurate with experience". Not present. Now output HTML fragment. Let's construct. We'll start with
About the role
then paragraphs. Paragraph 1: company intro. Paragraph 2: About your role sentence. Paragraph 3: Your team paragraph. Paragraph 4: The mission-driven sentence maybe. We'll keep as separate. Now Responsibilities
Responsibilities
then- with li items.
We need to split the bullet list into logical li.
From "The Senior Product Marketing Manager will get to:" we have four main areas:
1. Customer and market research that contributes to product and marketing growth: Understand why customers buy and their buying criteria. Collect and analyze customer feedback to inform product, messaging and GTM improvements. Conduct market research and competitive analysis to identify trends and opportunities. Translate customer and market insights into actionable strategies to drive growth.
2. Business case, roadmap and validation: Identify business opportunities, refine root problems and prioritize potential solutions in partnership with stakeholders. Then, build roadmaps and design tests to validate prioritized solutions.
3. Product positioning and messaging: Develop clear and compelling product positioning and messaging that resonate with target audiences and fuel donor generosity. Create and maintain a messaging framework that guides marketing and business development efforts.
4. Go-to-market strategy: Lead the development of go-to-market strategies and their success criteria for new product launches and updates. Collaborate with product management, customer success, and marketing teams to ensure successful launches. Track results and optimize