Senior Product Marketing Manager

About the position

We’re looking for our first dedicated Product Marketer. Forerunner is shipping fast and expanding into new verticals, and we need someone who can turn product momentum into revenue momentum — sharpening how we position, arming our sales team to win, and helping existing customers discover more of what Forerunner can do.

You’ll own the story and the tools that help us sell

• Build our product marketing function.
  • You'll own positioning, messaging, and personas across our verticals — so every team tells the same sharp story to the right buyer.
  • You'll have a seat in product planning, regular time on sales and customer calls (and in the call recordings), and ownership of the positioning source of truth the rest of the company works from.
• Own how new products meet the market.
  • You'll set our launch strategy — which releases warrant a full go-to-market push, what story each one tells, and what success looks like — then partner with Product, Sales, and Customer Success to deliver it: launch plans, messaging, release content, and internal readiness, so nothing ships quietly.
• Set the enablement agenda.
  • You'll figure out where deals stall and what the sales team needs to win — then build it: objection-handling frameworks, key narratives, use case examples, and playbooks.
  • You'll train the team as we roll out new features and enter new verticals.

What success looks like

• Within your first year, we have clear, consistent positioning that every team — sales, marketing, product, and CS — actually uses.
• Our sales team closes deals faster because they’re armed with sharper messaging and enablement they reach for.
• Every launch lands with the market and the field ready.
• Existing customers are discovering and adopting new capabilities as launches reach them.
• When leadership asks “why are we winning or losing?”, you have the answer.

About you

• Have 7+ years of B2B product marketing experience, including building or significantly scaling a PMM function.
• Experience in govtech or public sector SaaS is preferred, though not required.
• Pair a strong point of view with hands-on execution.
• Turn technical products into value stories that resonate with non-technical buyers — and you can flex that story across very different audiences, from a county public works director to an EHS director at a construction firm.
• Make sales teams better.
• Think full-funnel.
• Be endlessly curious about the market.
• Work fluently with AI.
• Be comfortable with a high degree of ambiguity.