Senior Product Marketing Manager

About the role

This is a high-impact, cross-functional role that collaborates closely with Product, Partnerships and Sales, Growth, and Communications to drive awareness, enablement, and adoption in both B2B and direct-to-consumer markets. You’ll be the go-to authority for shaping how we launch products, craft narratives, and empower internal teams and partners to tell compelling, differentiated stories in the market.

Requirements

• 6+ years of product marketing experience with proven success in both B2B and direct-to-consumer environments
• Experience in fintech, financial services, or another regulated industry that requires collaboration with Legal and Compliance teams
• Demonstrated ability to build, lead, or scale a product marketing function within a high-growth company
• Strong project management skills and comfort managing multiple priorities, timelines, and stakeholders (experience with Notion is a plus)
• Exceptional storytelling and communication skills with the ability to translate complex product features into clear, compelling narratives
• Experience conducting market research, customer interviews, and competitive analysis
• Comfort working in a fast-paced, evolving environment with ambiguity and change
• Familiarity with modern marketing tools, analytics platforms, and data-driven decision-making

Qualifications

• Adhere to all company security policies and data handling procedures.
• Promptly report any suspected security incidents or suspicious activity to the Security team.

Skills

• Fluency across multiple audiences such as homeowners, mortgage partners, financial advisors, and institutional investors
• Ability to develop clear, differentiated, and value-driven messaging across Figure’s product portfolio, including mortgage, HELOC, and crypto-backed offerings
• Expertise in creating educational and thought leadership content that simplifies complex topics and highlights customer value
• Experience collaborating with partners such as IMBs, credit unions, and fintechs to author success stories and drive new business opportunities
• Proficiency in conducting market and competitive analysis to identify positioning opportunities, inform roadmap decisions, and strengthen product differentiation

Benefits

• Comprehensive medical, dental, and vision coverage, with 100% employer-paid premiums for employees and their dependents on select plans
• Company HSA, FSA, Dependent Care FSA, 401(k), and commuter benefits
• Employer-paid life and disability insurance
• 11 observed holidays and PTO plan
• Up to 12 weeks of paid family leave
• Continuing education reimbursement

Pay

Total cash compensation range is inclusive of base salary and quarterly bonus: $187,500-$222,500/yr

Schedule

Hybrid work schedule