Senior Product Marketing Manager

About the role

Product Marketing at Faire is a strategic function embedded across the product lifecycle. PMMs partner closely with Product, Design, Marketing, and Revenue to shape programs from the ground up, develop positioning and messaging, lead GTM strategy, and drive awareness and adoption. This senior product marketer will own a meaningful product area, build GTM strategy from scratch, and grow the remit over time as business needs shift.

Responsibilities

• Positioning and messaging: Develop deep customer understanding and translate insights into clear, compelling positioning; simplify Faire’s messaging; sharpen and, when needed, reposition product stories for new or shifting audiences; maintain a coherent narrative across multiple launches.
• GTM strategy and execution: Build and own end‑to‑end go‑to‑market plans, from positioning through launch and adoption; ship launches quickly with imperfect information and iterate; execute across multiple channels and sequence customer education; coordinate enablement with Revenue, CX, Lifecycle, and other partners; act as a customer‑centric thought partner to Product, Design, Legal, and other stakeholders.
• Team and craft: Spend time with customers to bring their point of view into strategic conversations; ground decisions in research and feedback; use AI tools to sharpen and accelerate work and share AI experimentation learnings with the PMM team.

Qualifications

• 6+ years of product marketing experience (or adjacent role) with direct ownership of positioning, messaging, sales enablement, and GTM strategy for complex products.
• Proven track record of building positioning from scratch and reworking existing product positioning, driving consistency across multiple channels.
• Ability to create order from chaos and thrive when the path isn’t obvious.
• Experience designing thematic, cross‑product campaigns rather than siloed launches.
• Data‑driven mindset: using data to size opportunities, measure impact, and validate strategy.
• Experience conducting or directing customer research and translating findings into positioning.
• Active experimentation with AI tools to improve efficiency and help the team adopt AI in PMM practice.
• Nice to have: Familiarity with independent retailers or small‑business decision‑making; two‑sided marketplace background; background in STEM, management consulting, finance, or other quantitative fields; experience in high‑growth environments where PMM infrastructure was being built.

Pay

New York: $148,000 – $203,500 per year, plus equity and comprehensive benefits. Base pay is determined based on transferable skills, work experience, market demand, and primary work location.

Schedule

Hybrid role: employees work in the office three days per week (Tuesdays, Thursdays, and a flexible third day of their choosing) and may work remotely up to four weeks per year. Certain workplace and IT positions may require five‑day onsite attendance.

Benefits

• Competitive pay, equity, and comprehensive benefits designed to support life inside and outside of work.
• Opportunity to move fast on meaningful problems with clear impact.
• Access to the latest enterprise AI tools to work smarter and scale.
• Collaborative, kind, and generous team culture focused on craft and growth.
• Intentional environment fostering belonging, equal access to opportunities, and career advancement for all employees.