Senior Product Marketing Manager

About the role

We are seeking a strategic, driven, and business-minded Senior Product Marketing Manager for web application firewalls (WAF) to join our team. The ideal candidate will have a Product Marketing or Product Management background, strong leadership, communication, and project management skills, and a proven track record of effectively leading the product marketing for technology products and solutions.

Responsibilities

• Develop compelling product messaging and positioning that resonates and differentiates F5 web application firewall products in the market
• Serve as the strategic voice of the customer and market, identifying key business challenges and developing actionable paths to solve them
• Partner closely with Product Management on all aspects regarding WAF and WAF-related products, including but not limited to product features and capabilities, use cases, product pricing models and strategies, and competitive analysis and pricing
• Craft high-impact presentations and product collateral such as sales, customer, and analyst presentations, product overviews and data sheets, FAQs, briefs, and webinars that communicate a clear and powerful story
• Develop and implement go-to-market (GTM) strategies and plans through deep understanding of customer needs and use cases, market dynamics, and the competitive landscape, coordinating with cross-functional teams including Corporate Marketing, Sales/Channel Readiness, and Business Development teams
• Enable Sales and Channel Partner teams by creating and communicating the value proposition of F5 web application firewalls and developing all necessary sales tools to support the sales motion of WAF and WAF-related products
• Support product and services launches by developing product marketing strategy launch plans for new products and releases, and managing the cross-functional implementation of those plans
• Build and leverage market intelligence by understanding new and emerging F5 buyers, how they buy and their buying criteria, and by understanding the competition and how to position successfully
• Continuously evaluate strategy using customer and market data, and pivot where necessary
• Contribute to integrated marketing efforts by delivering product content and participating in activities for the marketing campaigns and programs that drive F5 product demand
• Lead engagements with Sales and Channel teams, customers, and partners via webinars, direct meetings, marketing communications, and industry events
• Present marketing strategies and plans to senior and executive level management
• Lead engagements with industry press and trade analysts
• Lead and mentor teammates on the Product Marketing team
• Own your role: take initiative, bring solutions, and hold yourself to a high standard of accountability
• Perform other related duties as assigned

Qualifications

• BA/BS degree required. MBA Preferred
• 6+ years of experience in security product marketing, product management, technical marketing, or equivalent
• 6+ years analyzing products, customers, and market dynamics