Senior Product Marketing Manager

Job Scope

The Sr Product Marketing Manager will own the Luminex Licensed Technology Group's go-to-market strategy and technical narrative to accelerate partner success and adoption. They will lead market strategy, messaging, campaigns, and sales enablement—translating complex technology into compelling value propositions and orchestrating integrated programs that drive pipeline and revenue outcomes.

Key Duties And Responsibilities

• Strategic Marketing & Market Insights
  - Synthesize market research, VOC, and commercial insights into clear recommendations that shape product roadmaps, and GTM priorities.
  - Build and operationalize segmentation & adoption frameworks (personas, TAM/SAM/SOM, buying criteria) to guide targeting, resource allocation, and commercialization plans.
  - Anticipate market shifts (competitive, regulatory, technology trends) and advise leadership on positioning, investment, and partner strategy.

• Messaging & Positioning
  - Own master messaging architectures that translate complex scientific and workflow concepts into differentiated, customer-centric value propositions.
  - Lead global positioning strategies aligned to personas, research/clinical workflows, and regional priorities—ensuring consistency with room for localization.
  - Partner with R&D and Product to convert performance data and validation evidence into compelling, evidence-backed stories.

• Campaigns & Demand Generation
  - Architect integrated GTM programs (SEM, content, email nurture, social, partner co-marketing) to drive awareness, pipeline, and adoption across partner channels.
  - Map and optimize the full journey—from discovery to enablement to expansion—reducing friction and improving conversion, engagement, and retention.
  - Lead launch excellence for new products, assays, and updates; align marcom, PM, BD, and regions on objectives, timelines, and success metrics.

• Sales Enablement & Collateral
  - Equip global commercial teams and partners with strategic tools (battle cards, objection handling, value frameworks, case studies, executive decks, web site content) tied to clear plays.
  - Deliver training programs that elevate field proficiency in product value, use cases, workflows, and competitive differentiation.
  - Govern content standards and reuse to ensure accuracy, scientific integrity, and brand consistency across collateral.

• Events & Thought Leadership
  - Set tradeshow strategy to maximize brand visibility, partner activation, and qualified lead capture with clear pre/during/post plans.
  - Cultivate KOLs and customer champions to support early adoption, validation, publications, and co-marketing.
  - Amplify thought leadership through data-driven content that advances category understanding and platform credibility.

Education, Experience And Qualifications

• Bachelor's Degree in Biology/Chemistry/Engineering (MBA preferred)
  - 10+ years in product marketing, product management, or business development within Life Sciences, Pharma, Analytical Instrumentation, or Diagnostics required.

• Deep understanding of Life Science Research, drug development, diagnostics/IVD markets, assays, and analytical workflows;
  - Proven record shaping product and GTM strategy required.

Training And Skills

• Fluency in Salesforce + marketing automation (Marketo/Pardot) and analytics (Google Analytics)
  - Excellent technical writing, communication, and cross-functional leadership (High proficiency).

• Bias for impact: adept at managing multiple priorities, meeting tight deadlines, and delivering measurable commercial outcomes (High proficiency).

• Collaborative team player with a track record of engaging cross-functional stakeholders (High proficiency).

Travel Requirements

20% office visits, Trade shows, Customer visits

What We Offer

• Comprehensive health benefits

• Retirement and financial wellbeing

• Time off programs

• Wellbeing support and perks

Benefits

Benefits may vary by role, country, region, union status, and other employment status factors.

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