Senior Product Marketing Manager
About the role
We are looking for a Senior Product Marketing Manager (Sr. PMM) to play a critical role in shaping how Definitive Healthcare brings its products to market. This role will own positioning, messaging, and go-to-market strategy for key products and solutions across our B2B healthcare intelligence platform.
The ideal candidate brings deep experience in B2B SaaS product marketing, thrives in data rich environments, and knows how to translate complex datasets, insights, and workflows into clear, compelling customer value. You will work closely with Product, Sales, Marketing, and Customer teams to drive adoption, differentiation, and revenue impact.
What You'll Do
- Product Positioning & Messaging
- Own and evolve clear, differentiated positioning and messaging for assigned products and solutions within the Definitive Healthcare platform
- Translate complex healthcare data, analytics, and feature sets into customer centric value propositions
- Build and maintain messaging frameworks tailored to core B2B personas (e.g., Sales, Marketing, Strategy, Market Access, Business Development)
- Ensure consistent positioning across website, sales materials, campaigns, and product experiences
- Go-to-Market Strategy & Launches
- Lead end-to-end go to market strategy for new product launches, major enhancements, and vertical or persona specific solutions
- Partner closely with Product Management to align on roadmap priorities and launch readiness
- Drive cross functional execution across Sales, Demand Gen, Brand, Product, and Customer Success teams
- Define launch goals, success metrics, and post launch optimization plans
- Sales & Revenue Enablement
- Develop high impact sales enablement assets including pitch decks, solution briefs, battlecards, case studies, and demos
- Equip Sales and Account Management teams to confidently articulate Definitive Healthcare’s value across diverse healthcare segments (providers, payers, life sciences, services)
- Support strategic deals, customer conversations, and field feedback loops as a subject matter expert
- Persist with Revenue Leadership to improve win rates, deal velocity, and product attach
- Market, Customer & Competitive Insights
- Conduct ongoing market and competitive research within the healthcare data and analytics landscape
- Gather insights from customers, prospects, sales, and usage data to influence positioning and product strategy
- Monitor healthcare industry trends, regulatory shifts, and buyer needs to keep messaging relevant and credible
- Act as the voice of the customer across product and GTM teams
- Cross Functional Leadership
- Serve as a trusted partner to Product, Sales, Marketing, and Customer Success leadership
- Influence roadmaps, priorities, and investment decisions through market insight and data
- Drive alignment across teams without direct authority in a fast-moving, matrixed environment
- Successful execution of on time, high impact product launches
- Improved sales enablement effectiveness and internal adoption of messaging
- Increased pipeline influence, win rates, or expansion tied to assigned products
- Strong cross functional alignment and stakeholder satisfaction
- Required
- 7–10+ years of experience in B2B product marketing, product management, or related roles
- Proven experience driving go-to-market strategy for SaaS or data driven platforms
- Strong ability to position complex products and value propositions clearly and simply
- Experience partnering closely with Sales and Product teams
- Excellent written, verbal, and presentation skills
- Preferred
- Experience in healthcare, healthcare technology, data analytics, or adjacent B2B markets
- Familiarity with selling to enterprise or mid-market customers
- Experience supporting multiproduct platforms or solution based selling
- MBA or equivalent experience a plus
- Customer ‑obsessed with a strong understanding of B2B buying dynamics
- Strategic thinker who can move seamlessly between big picture planning and hands on execution
- Comfortable operating in ambiguity and driving alignment across teams
- Data driven, curious, and deeply collaborative
- Passion for improving healthcare through better data and insights
- Industry leading products
- Work hard, and have fun doing it
- Incredibly fast growth means limitless opportunity
- Flexible and dynamic culture
- Work alongside some of the most talented and dedicated teammates
- Definitive Cares, our community service group, gives all of us a chance to give back
- Competitive benefits package including great healthcare benefits and a 401(k) match
- Business Development Manager: Great Work atmosphere, great work life balance, excellent company to work for, amazing top notch product, incredible customer service, lots of tools to help you succeed.
- Research Analyst: I have waited 36 years to work at a dream job for a dream company and I am so happy to have finally got there.
Success Metrics (Examples)
What You'll Bring
Attributes for Success at Definitive Healthcare
Compensation and Benefits
The salary range for this position is $91,000– $169,000 per year, which represents the base pay the company reasonably and in good faith expects to pay for this role. Actual pay within this range will be determined based on factors such as relevant experience, skills, and qualifications.
Depending on the position, employees may also be eligible to participate in a company bonus or commission plan. All employees are eligible for a comprehensive benefits package, including medical, dental, and vision coverage, unlimited paid time off, and participation in the company’s 401(k) plan with employer contribution.
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