Senior Product Marketing Manager
About the role
Hi, my name is Matt Pahnke, VP Product Marketing at Customer.io, and I’m looking for a Senior Product Marketing Manager to help shape how the world understands and adopts our platform.
What we value
- Impact over activity — you care about adoption and activation, not page views and collateral counts
- Domain depth — you go deep on the product and the market; you become the expert
- Earned influence — you push back with data and conviction; you don’t wait for permission
- Cross-functional trust — you build real relationships across EPD, sales, and demand gen, not just handoffs
- Clarity — you make complex things simple, in writing, in conversation, and in the room
What you'll do
- Own go-to-market strategy for your product areas — positioning, messaging, launch execution, and measurement
- Partner embedded with EPD squads to shape feature narratives and ensure launches land with real market impact
- Drive product adoption and activation — connect PMM work directly to the metrics that matter to the business
- Own competitive intelligence for your domain — synthesize insights and arm the team with sharp, actionable positioning
- Collaborate with demand gen, growth, and sales enablement to connect the product story to pipeline and revenue
- Build deep customer and product expertise, becoming the go-to subject matter expert on your areas of ownership
What we're looking for
- 5+ years of product marketing experience in B2B SaaS
- Experience in marketing technology, messaging, or an adjacent domain — or a proven track record of quickly developing deep domain expertise in a new space
- Strong storytelling skills across written, verbal, and visual formats — you make complex products feel clear and compelling
- Cross-functional collaboration experience — you’ve worked embedded with product teams, not just handed off deliverables
- A track record of tying PMM work to business outcomes: adoption, activation, retention
- Experience at early-to-mid stage high-growth companies; you’re comfortable with ambiguity and moving fast
- A habit of working with AI tools as part of your everyday workflow
Compensation & Benefits
We believe in transparency. Starting salary for this role is $135k–$176k USD (or equivalent in local currency) depending on experience and subject to market rate adjustment.
We know our people are what make us great, and we’re committed to taking great care of them. Our inclusive benefits package supports your well-being and growth, including 100% coverage of medical, dental, vision, mental health, and supplemental insurance premiums for you and your family. We also offer 16 weeks paid parental leave, unlimited PTO, stipends for remote work and wellness, a professional development budget, and more.