Senior Product Marketing Manager

About the role

CB Insights is looking for a Senior Manager of Product Marketing to help define how we position, launch, and drive adoption of our intelligence with the world’s largest companies. This role sits at the intersection of Product, Sales, Customer Success, and Marketing. Your job is to deeply understand our customers - how they work, the decisions they make, the problems they face, and what makes them choose CB Insights - and turn that understanding into differentiated messaging, stronger customer acquisition, and deeper adoption of our intelligence. You will own product marketing from customer insight through go-to-market execution. That includes product messaging and positioning, competitive intelligence, launches, adoption programs, and translating customer needs back into the product organization. This is a hands-on role for someone who wants to do the work of talking to customers, shaping messaging, building materials, launching programs, and continuously improving how CB Insights goes to market. Please note this is a US-based role.

Responsibilities

• Customer Insight & Competitive Intelligence: Develop deep expertise in core buyers (corporate development, strategy, CVC, business development) and how they source and evaluate private companies; regularly engage with customers, prospects, and sales teams to understand workflows, pain points, buying criteria, and unmet needs; understand how customers evaluate CB Insights against competitors and translate insights into actionable guidance for Product, Sales, and Marketing; understand competitor strengths/weaknesses and changing buying criteria, translate competitive intelligence into actionable guidance.
• Product Messaging: Own product and audience messaging, value propositions, and use cases; turn complex intelligence, data, and analyst judgment into clear customer value tied to buyer decisions; close perception gap by positioning proprietary intelligence and expert judgment for AI-powered workflows; partner with Sales Enablement and customer-facing teams to build tools/resources for acquisition and adoption.
• Intelligence Adoption: Partner with Product to define audience, problem, use case, positioning, messaging, and adoption strategy; own go-to-market strategy for awareness and adoption of new/existing datasets; develop messaging, assets, enablement, distribution plans to help customers understand fit and value; measure adoption, gather feedback, and use learnings to improve messaging, programs, launches, product strategy.

Requirements

5+ years of B2B product marketing experience focused on data, intelligence, or enterprise software products to senior business buyers.

Skills

• Experience marketing products used for strategic decision‑making, deal‑making, research, or other high‑value enterprise workflows (strong plus).
• Strong experience owning product messaging, positioning, launches, and adoption programs.
• Exceptional ability to understand sophisticated products and customer workflows and translate them into simple, differentiated customer value.
• Comfortable engaging directly with customers and prospects and turning conversations into actionable insights for product, sales, and marketing.
• Strong commercial instincts and experience partnering closely with enterprise Sales and Customer Success teams.
• Hands‑on operator who uses AI to increase speed, quality, and output.
• Excellent writer and communicator who can turn complex ideas into clear, compelling messaging.

Benefits

• Industry Insight: over 500k+ people follow our tech newsletter: sign up here
• Holistic compensation: Competitive cash compensation, comprehensive healthcare coverage (PPO, HSA, and FSA options), multiple mental health resources, 401(k) with company match, annual professional development stipend, generous paid time off.

Pay

Compensation $122,000 - $155,000 USD (base salary) plus bonus opportunity.