Senior Product Marketing Manager

Key Responsibilities

• Own and evolve company, product, and solution messaging frameworks that ladder up to Bridge’s master narrative
• Create differentiated positioning that clearly communicates BRIDGE's value in the market
• Translate complex technical capabilities into compelling customer benefits
• Maintain messaging frameworks and narrative consistency across all channels
• Partner closely with sales leadership to improve go-to-market effectiveness
• Create and maintain sales decks, one-pagers, battlecards, and objection-handling materials
• Develop industry, vertical, and audience-specific messaging
• Lead key customer and prospect presentations
• Build a scalable customer story and case study program
• Conduct customer interviews and identify proof points that demonstrate business impact
• Develop customer-facing content that supports both sales and marketing efforts
• Partner with Customer Success and Sales to surface new storytelling opportunities
• Own go-to-market strategy for product and solution launches, from audience and positioning through enablement, rollout, and post-launch measurement
• Partner with Product and leadership to support launches
• Synthesize competitive and market intelligence into actionable recommendations for Sales, Product, and Leadership
• Deliver competitive insights and recommendations to internal stakeholders
• Drive future messaging and strategic positioning based on market feedback
• Contribute to thought leadership initiatives, presentations, reports, and industry content
• Collaborate with creative partners to bring narratives to life across channels

Desired Skills, Education, and Experience

• 6-10+ years of product marketing, solutions marketing, or go-to-market experience
• Experience in adtech, martech, media, data, measurement, identity, or adjacent technology sectors
• Proven track record of owning and executing successful product or solution launches end-to-end
• Experience translating market research and customer insights into go-to-market strategy
• Exceptional written and verbal communication skills
• Strong storytelling and presentation development capabilities
• Experience creating sales enablement materials and supporting revenue teams
• Ability to synthesize complex concepts into clear, customer-centric narratives
• Comfortable operating in a fast-paced, evolving organization
• Proven ability to influence cross-functional stakeholders
• Experience marketing data, identity, audience, measurement, or activation solutions
• Familiarity with agencies, brands, and the advertising ecosystem
• Experience supporting enterprise or consultative sales organizations
• Experience conducting customer research and developing case studies
• Bachelor's degree in marketing, business, or related field

Pay

The base salary range is $145,000-$160,000.

Schedule

This is primarily a remote/work-from-home role, with occasional in-person attendance in NYC and at various events throughout the US.

Benefits

• Health & Wellness — Medical, dental, and vision coverage for you and your dependents, with multiple plan options to fit your needs. Telehealth access included.
• Financial Protection — Life insurance, long-term disability, flexible spending and health savings account options, and supplemental insurance coverage.
• Savings & Retirement — 401(k) with company match to help you build long-term financial security.
• Time Off — Flexible PTO, sick time from day one, paid holidays, and paid short-term disability and parental leave options.
• Support & Extras — Employee Assistance Program (EAP) with free counseling and work-life resources, legal services, pet insurance and discount plans, and access to an employee discount center.

Company Information

Bridge is the people-based marketing platform that helps you rise above advertising complexity. We can connect you to your true buying audience. Because we already know your next customer.

We make it easy to find your ideal customers and reach them anywhere. Facebook, email, desktop, mobile, connected TV -- wherever your buyer is, we are too. We work with you every step of the way to optimize the performance of your campaign so you can make every ad dollar count.

Since our founding in 2010, Fortune 500 companies, leading agencies, and fast-growing entrepreneurial businesses have trusted Bridge to build real-world custom audiences and hyper-engaged campaigns across all platforms.

Benefits at Bridge

• We invest in our team members with a comprehensive benefits package designed to support your health, finances, and life outside of work.
• Health & Wellness — Medical, dental, and vision coverage for you and your dependents, with multiple plan options to fit your needs. Telehealth access included.
• Financial Protection — Life insurance, long-term disability, flexible spending and health savings account options, and supplemental insurance coverage.
• Savings & Retirement — 401(k) with company match to help you build long-term financial security.
• Time Off — Flexible PTO, sick time from day one, paid holidays, and paid short-term disability and parental leave options.
• Support & Extras — Employee Assistance Program (EAP) with free counseling and work-life resources, legal services, pet insurance and discount plans, and access to an employee discount center.

Benefits described above are subject to change. Official plan documents govern all coverage details and eligibility requirements.

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, gender, age, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by state, federal, or local law.

The duties listed above may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at anytime at the sole discretion of the Employer.

This job posting is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific employee, which is always dependent on actual experience, education and other factors.

Applicants have rights under Federal Employment Laws. BRIDGE participates in E-Verify, is covered under the FMLA and the EPPA, and complies with EEOC standards.