Senior Product Marketing Manager

About the role

Workstream is a mission-driven company building the all-in-one HR, payroll, and hiring platform for managing the hourly workforce. There are 2.7 billion hourly workers, making up 80% of the global workforce, but this market has been heavily underserved by technology and deserves better. Workstream has been purpose-built for the hourly workforce from day one so that these businesses and their employees can thrive. Our customers include leading brands from multiple sectors, including Burger King, Carl's Jr./Hardee's, IHOP, KFC, and Culvers. We are a high growth series B company and quickly expanding our product portfolio to deliver on our vision. We are backed by legendary VCs and industry experts like Founders Fund, BOND, and Coatue.

Responsibilities

• Positioning & Messaging: Own how we describe Workstream on the website, in decks, and in the first 30 seconds of every sales call. Test our biggest narrative question, restaurant-first vs. the broader frontline-workforce story, with real experiments, not opinions.
• Product Launches: Run end-to-end GTM launches for new products, including our AI assistant for frontline teams and our expanding payroll suite: messaging, launch plan, pricing & packaging input, and post-launch iteration.
• Sales Enablement: Build the battlecards, competitive teardowns, ROI narratives, and customer proof that make AEs win. Listen to calls weekly and update the message when the market talks back.
• Customer Proof & Content: Turn customers like the biggest QSR brands in America into case studies, video stories, and webinars, working hand-in-hand with our content and design team.
• Ship With AI: Use AI agents across research, drafting, and analysis to move at a pace that would have taken a full team a year ago. We expect it, and we'll teach you what we know.

Requirements

• 3–10 years in product marketing or a mix of PMM and growth/content roles, ideally in B2B SaaS; what you've shipped matters more to us than your title history.
• Founder energy: you've built something from scratch (a company, a product, a channel) and you bias hard toward action; former founders welcome!
• Commercially minded: you judge your own work by pipeline influenced and deals won, and you actually enjoy talking to sales.
• AI-native: AI tools are already part of how you work every day.
• Hungry: you want more scope than your years "should" allow, and you're willing to earn it in person, in SF, with a team that works hard.
• Experience with SMB buyers, hourly/frontline workforces, HR tech, or payroll is a strong plus.

Location & Relocation

• Based in (or relocating to) San Francisco; in-office at least 4 days per week
• Occasional travel for customer visits, conferences, and team events

Benefits

• A mission-driven and value-based company dedicated to empowering deskless workers and local businesses
• An early employee opportunity at a Series B hyper-growth startup with over $120M in funding
• Work directly with the founding team and industry veterans to accelerate your career
• Comprehensive health coverage: medical, dental, and vision. We pay 95% of your premiums for employees and 85% for dependents
• In-office amenities and stocked kitchen
• 401K plan
• Flexible PTO

Pay

The base salary range for this role is $140,000 to $170,000 annually, depending on experience and qualifications. In addition to base salary, this role includes participation in Workstream's stock option program, offering meaningful equity ownership in the company.