Senior Product Marketing Manager - AI Protect

About the role

We are looking for a Sr. Product Marketing Manager – AI Protect to join our team. This is a hybrid role based in San Jose, reporting to the VP, Product Marketing – AI Security in the Marketing department.

Responsibilities

• Own Marketing Strategy and Execution: Drive positioning, messaging, and cross-functional launch execution for AI Protect; partner closely with Product Management to translate roadmap investments into compelling market narratives.
• Create highly differentiated messaging across AI Protect’s core pillars: securing employee AI adoption (shadow AI, AI DLP, GenAI visibility) and defending against AI-powered threats (adversarial AI, AI-driven attacks).
• Establish a profound grasp of the multi-persona buying center—including Data Security owners, SecOps teams, Risk/Compliance officers, and CISOs—and develop tailored content for each.
• Monitor the competitive landscape, synthesize actionable insights, and actively enable the field to confidently differentiate Zscaler's offerings and win deals.
• Build robust field tools—including battlecards, objection handlers, and targeted sales plays—that equip account teams to navigate complex buying cycles and accelerate revenue.

Qualifications

• 5+ Years of Specialized Marketing Experience: Requires 5+ years of experience in product marketing, competitive intelligence, or technical marketing for enterprise security, cloud, or SaaS, paired with a BS/MS in a STEM, Marketing, or a related field.
• Broad familiarity with core enterprise security domains—including data security, cloud security, security operations, and threat detection—combined with a foundational understanding of AI/ML technologies to effectively position AI-driven solutions.
• Proven ability to develop sharp, highly differentiated messaging and competitive positioning for B2B security products across technical and leadership buying personas in active, contested markets.
• Demonstrated experience building robust sales enablement programs and field tools—such as battlecards, targeted sales plays, and persona-specific assets—that drive measurable field impact.
• Exceptional written, verbal, and presentation skills that display absolute precision on the page and complete confidence on the stage.

What We're Looking For

• Relentlessly curious: Staying ahead of the AI threat landscape and forming your own point of view.
• Courage to be bold: Writing competitive content with conviction and taking bold positions.
• Care deeply: Holding yourself to a standard of excellence and building trust through precision.
• Thrives in ambiguity: Moving between strategy and execution with urgency and integrity, and holding yourself accountable to outcomes.
• A high-trust collaborator: Building trust through candor, clarity, and a genuine commitment to shared outcomes.

What You'll Do

• Own Marketing Strategy and Execution: Drive positioning, messaging, and cross-functional launch execution for AI Protect; partner closely with Product Management to translate roadmap investments into compelling market narratives.
• Create Highly Differentiated Messaging: Develop messaging across AI Protect’s core pillars: securing employee AI adoption (shadow AI, AI DLP, GenAI visibility) and defending against AI-powered threats (adversarial AI, AI-driven attacks).
• Develop Deep Persona Understanding: Establish a profound grasp of the multi-persona buying center—including Data Security owners, SecOps teams, Risk/Compliance officers, and CISOs—and develop tailored content for each.
• Lead Competitive Intelligence: Monitor the competitive landscape, synthesize actionable insights, and actively enable the field to confidently differentiate Zscaler's offerings and win deals.
• Drive Sales Enablement Programs: Build robust field tools—including battlecards, objection handlers, and targeted sales plays—that equip account teams to navigate complex buying cycles and accelerate revenue.

Who You Are

• Relentlessly curious: Staying ahead of the AI threat landscape and forming your own point of view.
• Courage to be bold: Writing competitive content with conviction and taking bold positions.
• Care deeply: Holding yourself to a standard of excellence and building trust through precision.
• Thrives in ambiguity: Moving between strategy and execution with urgency and integrity, and holding yourself accountable to outcomes.
• A high-trust collaborator: Building trust through candor, clarity, and a genuine commitment to shared outcomes.

Salary Range

$171,500—$235,000 USD

Benefits

Our Benefits program is one of the most important ways we support our employees. Zscaler proudly offers comprehensive and inclusive benefits to meet the diverse needs of our employees and their families throughout their life stages, including:

• Variety of health plans
• Time off plans for vacation and sick time
• Parental leave options
• Retailment options
• Education reimbursement
• In-office perks, and more!

Pay Transparency

Zscaler complies with all applicable federal, state, and local pay transparency rules. Zscaler is committed to providing reasonable support (called accommodations or adjustments) in our recruiting processes for candidates who are differently abled, have long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support.