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Jobs · Marketing · Massachusetts

Senior Product Marketing Engineer

MathWorks · Natick, MA · 1 wk ago
HybridMarketingFull-time

Job Summary

Agentic AI is rapidly changing how engineers build, explore, and automate technical workflows with MATLAB and Simulink. This role involves leading Technical Content Strategy and Creation for the Agentic AI campaign, ensuring content is clear, structured, reusable, and easy to find across core outbound marketing surfaces.

Responsibilities

  • Own and evolve the Agentic AI messaging and content strategy.
  • Maintain a clear, consistent messaging framework that enables product owners, PMMs, and content creators to tell a cohesive story.
  • Translate emerging capabilities, customer needs, and market insights into messaging, themes, and content priorities.
  • Continuously refine messaging and positioning as Agentic AI technologies, examples, and use cases mature.
  • Create and maintain high-quality technical content, including blogs, ebooks, web content, and campaign materials.
  • Develop reusable source content that PMMs and adjacent teams can adapt for their product areas.
  • Turn technical assets (skill files, examples, demos) into clear, customer-facing content.
  • Ensure content is structured for clarity, reuse, and extension across teams.
  • Partner with SEO and digital channel owners to improve discoverability across MATLAB web and digital channels.
  • Develop content strategies that support modern content discovery, including SEO tactics, and content built for LLM consumption.
  • Identify content gaps and opportunities that increase visibility, engagement, and adoption.
  • Use search, engagement, and campaign performance metrics to make informed decisions about content priorities, investments, and future content strategy.
  • Partner with PMMs to develop promotional strategies for Agentic AI capabilities, including demos, examples, skill files, and product-specific content.
  • Share campaign best practices, messaging guidance, and content recommendations that improve visibility, engagement, and adoption.
  • Identify opportunities to elevate product stories, customer examples, and technical innovations through Agentic AI campaign channels and content.
  • Connect product-level initiatives to the broader Agentic AI narrative, helping create a more cohesive customer experience across product areas.

Minimum Qualifications

  • A bachelor's degree and 6 years of professional work experience (or a master's degree and 3 years of professional work experience, or a PhD degree, or equivalent experience).
  • Strong understanding of technical computing workflows and the challenges faced by engineers and technical teams.
  • Proven ability to translate complex technical concepts into clear, compelling, and usable content.
  • Hands-on experience creating technical content, including web content, blogs, ebooks, examples, and campaign materials.
  • Strong content planning and prioritization skills, with the ability to balance multiple content initiatives and deadlines.
  • Familiarity with modern content discoverability practices, including SEO and content optimized for AI-driven search and knowledge retrieval experiences.
  • Experience working across product management, product marketing, digital marketing, and technical subject matter experts.
  • Strong editorial judgment with a focus on clarity, technical accuracy, consistency, and customer value.
  • Ability to identify compelling technical stories, examples, and proof points that resonate with engineering audiences.
  • Experience using performance and engagement data to prioritize content investments and improve content effectiveness.
  • Familiarity with generative and agentic AI technologies and their impact on engineering workflows.

Additional Qualifications

  • Experience with MATLAB and Simulink.
  • Experience with content creation for technical audiences.
  • Experience with SEO and content optimization for AI-driven search.
  • Experience with content strategy and messaging development.
  • Experience with content planning and prioritization.
  • Experience with content delivery and promotion.
  • Experience with content analysis and performance measurement.
  • Experience with content strategy and messaging development.
  • Experience with content strategy and messaging development.

Why MathWorks?

It's the chance to collaborate with bright, passionate people. It's the opportunity to accelerate the pace of discovery, innovation, and learning in engineering and science. And it’s a commitment to doing the right thing—for each individual, our customers, and the local community. We cultivate an enjoyable, participatory, and rational environment that champions individual growth, encourages initiative, values collaboration, shares success, and rewards excellence.

MathWorks

The company develops MATLAB and Simulink, the leading technical computing software used by engineers and scientists. The company employs more than 6,500 people in 16 countries, with headquarters in Natick, Massachusetts, USA. MathWorks is privately held and has been profitable every year since its founding in 1984.

YOU + MathWorks = Unlimited Possibilities

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