Senior Product Marketer

About the role

Kyruus is RevSpring's care access and provider data business, and product marketing here needs a rebuild. The playbook is still being written, and we want someone who wants to write it. You'll own product marketing for our full portfolio: positioning, messaging, sales enablement, and launch. One person, wide surface area, real mandate. You'll use AI tools daily to get more done than a bigger team would, and you'll be judged on logo attainment, bookings, and adoption, not on activity.

What You'll Do

• Own positioning and messaging written for two very different buyers: the health system CIO and the health plan head of digital experience
• Build sales enablement reps actually use—battle cards, competitive intel, deal support, pricing narratives
• Run a thought leadership and customer engagement program—webinars, written pieces, podcast appearances, and curated invite-only events built around our own leaders
• Move bookings and logo attainment through campaigns and launch motions you can tie directly to the number
• Keep pace with product—turning roadmap and discovery into external-ready narrative without a lag
• Drive adoption and value realization so existing customers understand and use what they already own
• Build for AI-mediated buyer discovery, not just traditional SEO and channels

What You'll Bring

• 5-8 years of B2B SaaS product marketing, ideally in health IT or another regulated, technical industry
• A builder, not a purist. You know the playbook and know when to skip a step
• Real comfort with ambiguity, competing priorities, and no finished playbook
• AI-assisted work as a daily habit, not an experiment
• Writing and talking that make dense products sound like something worth caring about
• A scrappy, resourceful streak built for a lean team and a smaller budget