Senior Product Marketer

About the role

Kyruus is RevSpring's care access and provider data business, and product marketing here needs a rebuild. The playbook is still being written, and the team is looking for someone who wants to write it. You will own product marketing for the full portfolio—including positioning, messaging, sales enablement, and launch—using AI tools daily to achieve results typically delivered by larger teams. Success will be measured by logo attainment, bookings, and adoption.

Responsibilities

• Own positioning and messaging for two distinct buyer personas: health system CIOs and health plan heads of digital experience.
• Build sales enablement assets that reps actually use, such as battle cards, competitive intelligence, deal support, and pricing narratives.
• Run a thought‑leadership and customer‑engagement program that includes webinars, written pieces, podcast appearances, and curated invite‑only events featuring company leaders.
• Drive bookings and logo attainment through campaigns and launch motions that can be directly tied to measurable outcomes.
• Stay aligned with product roadmap and translate discovery into external‑ready narratives without lag.
• Promote adoption and value realization so existing customers understand and use the solutions they already own.
• Develop AI‑mediated buyer discovery strategies beyond traditional SEO and channel tactics.

Requirements

• 5–8 years of B2B SaaS product marketing experience, ideally in health IT or another regulated, technical industry.
• Proven ability to build and adapt playbooks, knowing when to follow and when to skip steps.
• Comfort with ambiguity, competing priorities, and the absence of a finished playbook.
• Daily use of AI‑assisted tools as an integral part of the workflow.
• Exceptional writing and communication skills that make dense products compelling.
• A scrappy, resource‑ful approach suited to a lean team and smaller budget.

RevSpring is an equal opportunity employer. All applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status.