Senior Product Manager, Search & Social

Overview

The Technical Product Manager for Search and Social Advertising is a core member of the PMX PAS Product organization. This role bridges search and social media expertise, data/technology understanding, and product execution discipline to advance PAS' cross-channel analytics, reporting, and optimization capabilities.

Responsibilities

• Contribute to PAS roadmap across search and social media measurement (SEM, Youtube, social media and more), benchmarks, quality/brand safety insights, marketplace integrations, and manual workflow automations.

• Assess needs from agency activation teams, PMX Partnerships, and Analytics to prioritize features based on impact, feasibility, and user value.

• Support long-term platform evolution including marketplace integrations, improved data quality, and automated reporting expansions.

• Act as day-to-day Product Owner and SME (Subject Matter Experts) for one or more PAS development pods for search and social media advertising services and deliverables.

• Translate search and social media marketplace mechanics and product requirements into clear user stories, functional requirements, acceptance criteria, and technical dependencies.

• Groom to refine and define stories and tasks that can be transformed into agile tickets and tasks/sub-tasks.

• Bridge Product and Engineering on signal ingestion, business logic integration, taxonomy alignment, platform consistency and UX/UI.

• Discover, identify and define QA methodologies, data backfill/reprocessing, rollback, disaster recovery, observability C monitoring.

• Discover, identify and prevent/prepare for errors and failures (known and unknown/assumed).

• Work with internal technical, support and resource teams to enable PAS to deliver solutions.

• Collaborate closely with internal Datalake teams.

• Partner with Engineering on:

  • Data pipeline readiness
  • API integrations (search platforms, social media platforms, analytics vendors, marketplace partners)
  • Validation and QA for search and social media datasets
  • Troubleshooting discrepancies, mapping issues, and freshness problems
  • Define requirements for multiple reports and features
  • Maintain a clean, prioritized backlog and ensure sprint readiness with Engineering.

• Stakeholder Engagement

  • Work closely with search + social media and PAS Enablement and other internal teams to gather feedback and validate solutions.
  • Partner with PAS Enablement to support GTM and adoption through training materials, documentation, sample analyses, playbooks, and FAQs.
  • Partner with external ad-tech vendors (analytics, measurement partners) as needed.

• Search and Social Media Advertising Expertise

  • Serve as the internal SME on search and social media advertising mechanics involving platforms/resources such as Google Ads, Microsoft Ads, Search Ads 360, Google Analytics, Facebook, Instagram, Tik Tok, Snap, measurement partners, audience targeting partners.
  • Use this expertise to guide product decisions and validate analytical outputs.

Qualifications

• Experience 4–6+ years in product management, ad tech, marketing technology, search marketing advertising, social media advertising, or a related data-driven advertising role.

• Hands-on knowledge of search and social advertising, data management-engineering, reporting, campaign performance optimization.

• Strong understanding of bidding mechanics, auction logic, and platform-specific bidding processes and rules.

• Experience working with engineering teams on data or platform products (APIs, ETL pipelines, cloud technologies).

• Familiarity with tools such as Jira, Confluence, Tableau, Databricks, Snowflake, or similar.

• Excellent communication and stakeholder management skills across technical and non-technical groups.

• Ability to translate business needs into structured product requirements and clear deliverables.

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.