Senior Product Manager, Personalization & Experimentation

About the role

2U is searching for a Product Manager to own personalization and journey optimization for the edX Marketplace. This role is at the frontier of how a modern learning marketplace converts curious visitors into committed learners.

Responsibilities

• Own the edX.org personalization and journey optimization product roadmap — including personalized discovery surfaces, dynamic content and recommendations, behavioral journey pathing, and mid-funnel conversion optimization.
• Define and execute product strategies that use learner behavioral data, stated preferences, and contextual signals to deliver more relevant, personalized experiences across the edX platform.
• Lead product initiatives to improve mid-funnel conversion rates — identifying and reducing friction in the journey from discovery to enrollment decision.
• Partner with data science to define the requirements for recommendation models, personalization algorithms, and targeting logic — translating data capabilities into learner-facing product experiences.
• Develop and own the on-site experimentation roadmap — designing, prioritizing, and measuring A/B tests and multivariate experiments that generate actionable insights and compound conversion improvements over time.
• Define, track, and report on personalization and conversion KPIs — including recommendation click-through rate, journey completion rates, mid-funnel conversion lift, and experiment velocity.
• Collaborate with the GPM Organic Discovery & Content Experience to ensure personalization strategies enhance rather than conflict with organic discovery and content experiences.
• Partner with the lifecycle marketing and MarTech teams to connect on-site personalization with off-site targeting and re-engagement strategies.
• Define engineering backlog, technical requirements, and product features; lead cross-functional teams of engineering, data science, and UX to design and deliver results.
• Interact directly with learners, data scientists, marketers, and stakeholders to understand emerging needs and capture them in product memos, experiments, and executive presentations.
• Regularly measure and communicate impact; adjust strategy and roadmap based on experimentation results and evolving learner behavior.
• Use your own product — explore edX as a learner, notice what feels relevant and what doesn't, and let that empathy inform your decisions.

Requirements

• 2–5 years of product management experience, with demonstrated focus on personalization, recommendations, conversion optimization, or experimentation at a consumer web or marketplace company.
• Experience owning or contributing to personalization or recommendation product areas — with measurable conversion or engagement outcomes to show for it.
• Strong understanding of A/B testing and experimentation methodology — you know how to design a good experiment, interpret results correctly, and build a compounding learning program over time.
• Comfort working with data science teams — you can engage meaningfully in conversations about recommendation models, feature inputs, and algorithmic tradeoffs without needing to be a data scientist yourself.
• Structured and data-driven thinking — you use behavioral analytics, funnel analysis, and segmentation to identify opportunity and inform prioritization.
• Experience partnering with engineering, UX, and data science teams to deliver outcome-oriented product work.
• Excellent communication skills and strong cross-functional collaboration instincts.
• Experience with agile software development.

Preferred Skills

• Familiarity with personalization and recommendation platforms or frameworks.
• Experience with experimentation platforms such as Optimizely, LaunchDarkly, or similar.
• Background in marketplace, edtech, or consumer subscription products.
• Familiarity with customer data platforms (CDPs) such as Segment and how they enable personalization.
• Experience with product analytics platforms such as Amplitude, Mixpanel, or similar.
• Understanding of how on-site personalization intersects with paid and lifecycle marketing strategies.

Benefits & Culture

Full-time, U.S. benefits include: medical, dental, and vision coverage, life insurance, disability, and 401(k) employer match, free snacks and drinks in-office, generous paid holidays and leave policies, including unlimited PTO, additional time off benefits, and a company-wide winter break. The anticipated base salary range for this role is ($143,100 - $163,000) with potential bonus eligibility. Salary offers are made based on the candidate’s qualifications, experience, skills, and education as they directly relate to the requirements of the position, budget for the position and cost of labor in the market in which the candidate will be hired.

About 2U

2U partners with the world's top universities and companies to develop and deliver education programs that accelerate careers and transform lives. Through partnerships with the world’s leading colleges, universities, and companies, 2U delivers thousands of online programs to millions of learners worldwide on edX, its global learning platform. From executive education and professional credentialing to master’s degree programs and free, open courses, 2U transforms how top institutions deliver workforce-aligned online education, enabling professionals to advance without pausing their careers. Learn more at 2U.com.