Senior Product Manager, Owner & Seller CRM

About the role

Realtor.com® is seeking a Senior Product Manager, Owner & Seller CRM to lead the strategy, roadmap, and execution for a key moment in the consumer journey—Selling—and a major life stage, Owning a home. This role will own the end-to-end product vision while driving revenue growth and business impact within a high-performance team culture across the Owner & Seller experiences.

You will partner with cross-functional stakeholders—CRM Solutions Architects, Marketing Dev Operations, Martech Engineering, Data Science & Analytics, Machine Learning, Brand Bureau, and Front-End Engineers—to deliver best-in-class solutions that help consumers while achieving measurable gains in engagement, retention, and monetization. This is an ideal role for a strategic and commercially-minded product leader who can balance bold innovation with disciplined, data-driven execution, inspiring teams to perform at their best.

Responsibilities

• Own the CRM product strategy and roadmap for Owners and Sellers, aligning user experience innovation with business priorities and market opportunities.
• Own 30+ ongoing campaigns across email, push notifications, and in-product marketing messages, constantly strategizing optimizations and net new experiments to test to drive for-sale leads.
• Define and execute a growth-focused roadmap aimed at driving user engagement, retention, and incremental revenue.
• Develop a deep understanding of the consumer data that powers the owner & seller journeys. Partner with Data Science & Analytics, Solutions Architects, Marketing Dev Ops, Personalization Engineering Squad, and Martech to understand the current data architecture, available fields and APIs, and recommend improvements and optimizations.
• Collaborate closely with cross-functional teams (including Product, Engineering, Design, Marketing, Media, Data Science & Analytics, Machine Learning, Research, Brand Bureau, Dev Ops, Solutions Architects, and MarTech Engineering) to deliver solutions, build and launch high-impact campaigns/features, and report on campaigns.
• Lead prioritization and tradeoff decisions across a wide range of initiatives, ensuring the most critical projects receive focus and resources.
• Establish and track key business and product KPIs, including revenue, conversions, lifetime value, and engagement.
• Use market trends, competitive insights, and consumer data to identify opportunities for differentiation and commercial growth.
• Champion a high-performance culture within cross-functional teams, setting clear expectations, driving accountability, and fostering continuous learning and improvement.
• Act as the strategic voice of your business line with senior leaders, confidently presenting product direction, business impact, and performance updates.
• Be the CEO of your line of business—manage day-to-day product performance, health, and plan the execution of new campaigns/products.
• Manage marketing dev ops engineer capacity planning and MarTech data pipeline requests.
• Create and share product requirement documents and briefs with cross-functional groups, securing buy-in to move forward with initiatives.
• Partner with Engineering, Product, Dev Ops, and Solutions Architects to troubleshoot and QA technical bugs across the site, app, and communications as relevant to your OKRs.
• Engage with Analytics and Consumer Research teams to derive further insights for continued innovation and experimentation.
• Create presentation decks that document and summarize key test results.
• Own the product request pipeline for CRM initiatives including campaign development, team coordination, and iterative testing.
• Act as the product lead for cross-functional CRM squads, managing day-to-day execution while balancing long-term roadmap strategy.

Requirements

• 5+ years of relevant marketing experience and product management experience.
• Experience with email and push notification channels, and in-product surfaces (sites, apps, pop-ups).
• Previous CRM strategy experience ideally in an omnichannel environment (experience in multiple channels—email, web, and app preferred).
• Experience leveraging consumer segmentation to drive business outcomes.
• Proven experience driving product strategies that deliver outstanding user experiences while generating measurable business impact, including revenue growth and increased customer lifetime value.
• Ability to think like a business owner, considering profitability, market dynamics, competitive positioning, and long-term growth.
• Strong analytical skills: able to interpret data, form insights, make evidence-based decisions, and track results.
• Analytical rigor and curiosity—skilled in interpreting data, forming hypotheses, and driving actionable insights.
• Sharp business acumen: able to balance user needs with company priorities, identify revenue levers, and make product decisions that advance both product quality and financial goals.
• Exceptional communication and leadership skills, with a proven ability to inspire teams and influence stakeholders across the organization.
• Able to translate complex data or strategic rationale into compelling stories for both senior stakeholders and peers.
• Comfortable operating in fast-paced, dynamic environments with complex cross-functional dependencies.
• Technical and analytical skills to design solutions that help frame a positive user journey and a track record of working closely with Product and Engineering teams to implement them.
• Familiarity with CRM tools (hands-on experience with Braze or Cordial a plus!), personalization stacks, and database management approaches.
• Expert knowledge of technical principles, concepts, and CRM channels.
• Top-notch project management skills with emphasis on driving projects and target launch dates in a collaborative way.
• Bachelor’s degree (or equivalent experience); advanced degree a plus.
• Technical degree, or Bachelor's in marketing/business administration or analytics is a plus.

Schedule

For most roles, our employees work three or more days in our offices, where they have the opportunity to collaborate in-person.

Benefits

• Inclusive and Competitive medical, Rx, dental, and vision coverage.
• Family forming benefits.
• 13 Paid Holidays.
• Flexible Time Off.
• 8 hours of paid Volunteer Time off.
• Immediate eligibility into Company 401(k) plan with 3.5% company match.
• Tuition Reimbursement program for degreed and non-degreed programs.
• 1:1 personalized Financial Planning Sessions.
• Student Debt Retirement Savings Match program.
• Free snacks and refreshments in each office location.