Senior Product Manager: New Verticals

New vertical discovery

Identify and evaluate new home service and field service categories where Broccoli should expand next. Build a clear view of customer pain, market size, workflow complexity, competitive landscape, integration needs, and go-to-market feasibility.

Market research and synthesis

• Interview customers and prospects
• Shadow workflows
• Analyze call transcripts and product data
• Turn messy research into clear product and strategy recommendations

Opportunity sizing and prioritization

• Compare verticals and product wedges based on urgency of pain, willingness to pay, AI feasibility, implementation complexity, sales motion, and potential customer P&L impact

Product definition

• Turn research into crisp product direction
• Write specs built around the “why”
• Define the initial wedge
• Create basic mockups when useful
• Give engineering enough clarity to move quickly

Design partner development

• Work with sales and customer success to identify the right early customers for new verticals
• Build tight feedback loops
• Avoid overfitting to one account

Landing and learning loops

• Coordinate with sales, customer success, and marketing when new vertical products ship
• Define success metrics
• Track outcomes
• Drive the honest conversation about what worked, what didn’t, and what we should do next