Senior Product Manager - Identity
About the role
ZoomInfo is seeking a Senior Product Manager, Identity to own the intelligence layer that connects digital signals to real-world business outcomes. This role focuses on the identity resolution engine that de-anonymizes web traffic, links visitors to companies and contacts, and powers products like WebSights and FormComplete.
Responsibilities
Own product strategy and roadmap for identity resolution, defining vision and success metrics that drive measurable improvements in match rates and customer value.
Identify and prioritize opportunities to enhance identity resolution through new data sources, improved algorithms, and better data quality.
Evaluate, negotiate, and integrate third-party data partnerships that expand identity coverage and accuracy.
Define and track core metrics including visitor-to-person match rates, IP-to-company accuracy, coverage, latency, and downstream revenue impact.
Partner with product marketing, sales enablement, and customer success to position identity capabilities and drive adoption.
Deliver measurable improvements to identity resolution performance through rigorous prioritization, rapid experimentation, and iterative execution.
Diagnose and resolve data quality issues that impact match rates, customer trust, and product experience.
Create scalable monitoring and alerting systems that track identity resolution health and enable proactive issue detection.
Create frameworks for evaluating new data sources and measuring their incremental impact on resolution performance.
Conduct deep discovery using data analysis, customer interviews, and competitive research to uncover opportunities for improvement.
Partner with Platform, Application, and Data teams to ensure seamless integration of identity data into customer-facing products.
Collaborate with data science and engineering to solve complex problems in entity resolution, probabilistic matching, and signal enrichment.
Work with analytics teams to instrument metrics, build dashboards, and enable data-driven decision making.
Enable go-to-market teams through training, documentation, and competitive positioning.
Ensure compliance with global privacy regulations (GDPR, CCPA) and maintain privacy-by-design principles.
Requirements
5+ years of product management experience in data-intensive B2B SaaS environments, with focus on data products, identity systems, or platform-level capabilities.
Deep understanding of identity resolution, entity matching, IP-to-company mapping, visitor identification, and the evolving privacy landscape.
Technical fluency with SQL, Snowflake, and BI tools (Tableau, Looker) - ability to independently analyze data, diagnose issues, and make data-driven decisions.
Proven track record identifying, diagnosing, and resolving data quality issues at scale with understanding of coverage, accuracy, and freshness trade-offs.
Cross-functional leadership - demonstrated ability to influence and align engineering, product, data science, and go-to-market teams without formal authority.
Customer-centric mindset with experience optimizing adoption funnels and driving engagement for technical products.
Excellent communication skills - ability to translate complex technical concepts into clear, value-based narratives for executives and customers.
Bias for action - track record of moving quickly from insight to execution with iterative, test-and-learn approach.
B2B SaaS experience with enterprise data products, platform products, or GTM tools.
Preferred Qualifications
Experience with AdTech, MarTech, or Real-Time Bidding (RTB) ecosystems.
Background in data science, engineering, or analytics prior to product management.
Familiarity with 3rd party data sourcing, evaluation, and integration.
Experience with probabilistic matching, entity resolution, or graph-based identity systems.
Knowledge of data privacy regulations and their product implications.
Experience in sales intelligence, marketing technology, or revenue operations domains.
What You'll Do
Strategic Leadership:
Own product strategy and roadmap for identity resolution, defining vision and success metrics that drive measurable improvements in match rates and customer value.
Identify and prioritize opportunities to enhance identity resolution through new data sources, improved algorithms, and better data quality.
Evaluate, negotiate, and integrate third-party data partnerships that expand identity coverage and accuracy.
Define and track core metrics including visitor-to-person match rates, IP-to-company accuracy, coverage, latency, and downstream revenue impact.
Partner with product marketing, sales enablement, and customer success to position identity capabilities and drive adoption.
Execution Excellence:
Deliver measurable improvements to identity resolution performance through rigorous prioritization, rapid experimentation, and iterative execution.
Diagnose and resolve data quality issues that impact match rates, customer trust, and product experience.
Create scalable monitoring and alerting systems that track identity resolution health and enable proactive issue detection.
Create frameworks for evaluating new data sources and measuring their incremental impact on resolution performance.
Conduct deep discovery using data analysis, customer interviews, and competitive research to uncover opportunities for improvement.
Cross-Functional Partnership:
Partner with Platform, Application, and Data teams to ensure seamless integration of identity data into customer-facing products.
Collaborate with data science and engineering to solve complex problems in entity resolution, probabilistic matching, and signal enrichment.
Work with analytics teams to instrument metrics, build dashboards, and enable data-driven decision making.
Enable go-to-market teams through training, documentation, and competitive positioning.
Ensure compliance with global privacy regulations (GDPR, CCPA) and maintain privacy-by-design principles.
Qualifications
5+ years of product management experience in data-intensive B2B SaaS environments, with focus on data products, identity systems, or platform-level capabilities.
Deep understanding of identity resolution, entity matching, IP-to-company mapping, visitor identification, and the evolving privacy landscape.
Technical fluency with SQL, Snowflake, and BI tools (Tableau, Looker) - ability to independently analyze data, diagnose issues, and make data-driven decisions.
Proven track record identifying, diagnosing, and resolving data quality issues at scale with understanding of coverage, accuracy, and freshness trade-offs.
Cross-functional leadership - demonstrated ability to influence and align engineering, product, data science, and go-to-market teams without formal authority.
Customer-centric mindset with experience optimizing adoption funnels and driving engagement for technical products.
Excellent communication skills - ability to translate complex technical concepts into clear, value-based narratives for executives and customers.
Bias for action - track record of moving quickly from insight to execution with iterative, test-and-learn approach.
B2B SaaS experience with enterprise data products, platform products, or GTM tools.
Benefits
Your recruiter can share more information about the specific salary range for your desired work location during the hiring process. We want our employees and their families to thrive. In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being. Learn more about ZoomInfo benefits here.
Pay
$126,000—$198,000 USD
Schedule
Not specified