Senior Product Manager, HIV Prevention DTC Marketing

About the Company

At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19, and cancer—working relentlessly to develop therapies that help improve lives and ensure access to these therapies across the globe. Our mission requires collaboration, determination, and a relentless drive to make a difference. Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. We believe every employee deserves a great leader, and people leaders are the cornerstone of the employee experience at Gilead and Kite.

About the Role

The Senior Product Manager, HIV Prevention DTC Marketing, will support and execute both branded and PrEP education tactics focused on reaching and engaging individuals who need or want PrEP. This role reports directly to the Senior Director, HIV Prevention DTC Marketing and is based in Foster City, CA.

Responsibilities

• Support and manage key tactical executions related to US HIV Prevention/PrEP Consumer initiatives, including online and offline branded tactics as well as unbranded PrEP education tactics.
• Develop and implement content and messaging directed toward diverse consumer groups, including men who have sex with men, cis-gender women, and transgender individuals across different races and ethnicities.
• Demonstrate proficiency in traditional and innovative marketing channels, including TV, digital, audio, social media, print, point-of-care, out-of-home, and CRM, and support the execution of creative assets development across these channels.
• Help lead the development of consumer tactics according to overall business strategy and within agreed-upon budgets.
• Work collaboratively with cross-functional partners throughout the development of tactics, help solve business problems, and create efficiencies across DTC efforts.
• Effectively manage multiple agency partners to produce deliverables within timelines and allocated budget.
• Gain approval for marketing materials through the internal review process to ensure compliance with medical, regulatory, and legal requirements.
• Develop and deliver presentations to a range of internal stakeholders and external audiences.
• Travel approximately 20% of the time.

Requirements

• Bachelor’s degree and eight years of experience OR Master’s degree and six years of experience.

Qualifications

• Bachelor’s degree in marketing or a related field and eight years of work experience, or a Master’s degree and six years of work experience.
• A minimum of 3 years in product marketing or advertising focused on consumers or patients.
• Strong familiarity with marketing fundamentals, promotional strategy, and commercial policies and practices.
• Previous experience in marketing, market research, and/or advertising/communications agency experience desired.
• Strong interpersonal skills with the ability to collaborate effectively and drive consensus among internal and external cross-functional partners.
• Demonstrated project management skills, including tactical development, planning, execution, and prioritization among competing business needs.
• Excellent communication skills, both oral and written, with the ability to think critically through complex business problems and offer solutions.
• Demonstrated understanding of pharmaceutical regulatory requirements and their impact on the development of marketing materials.
• Proficient in budget and timeline management.
• Comfort with discussing the HIV/HIV Prevention category, including topics related to sex and sexual identity.

People Leader Accountabilities

• Create Inclusion: Model inclusion and embed the value of diversity in team management.
• Develop Talent: Understand employees' skills, experience, aspirations, and potential, and coach them on current performance and future growth.
• Empower Teams: Align team goals with organizational objectives, provide support to remove barriers, and hold teams accountable.

Pay

The salary range for this position is $169,320.00 - $219,120.00. Gilead considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives, paid time off, and a benefits package.

Benefits

• Company-sponsored medical, dental, vision, and life insurance plans.

For additional benefits information, visit Gilead’s Compensation, Benefits, and Wellbeing page.