Senior Product Manager, Growth Platform

About the role

This is the founding product management hire for Hiya's growth function. Our product portfolio spans B2B and B2C with distinct go-to-market motions, from product-led self-service to enterprise sales. As that portfolio has grown, so has the need for a consistent growth platform that every product team can operate on. We are in the early stages of building this platform, with a GTM engineer already in place and initial traction on the underlying infrastructure. We're looking for someone to take ownership of the platform's product vision and scale it across the organization.

What You'll Do

• Own the growth platform strategy across experimentation, instrumentation, the website (headless CMS), growth model dashboards, and lifecycle tooling
• Design the cross-functional operating model that connects demand generation, marketing, product, and sales into a coherent growth system with shared metrics and consistent process
• Partner with product managers across Hiya's product lines to translate their growth needs into platform capabilities and shared tooling they can use independently
• Bring a strong perspective on SEO and generative engine optimization (GEO) so the platform produces surfaces that perform well in both traditional search and AI-driven discovery, and partner with product marketing on content strategy execution, including mult-locale support
• Use AI tools to accelerate platform development, analysis, prototyping, and the operational work of standing up a new function

What "Builder" Means in This Role

In this role, "builder" means taking ownership for turning a growth platform vision into systems that other teams actually use to ship. That May Mean Prototyping experimentation tooling, instrumentation patterns, or platform capabilities yourself, Using AI tools to accelerate iteration and platform development, Running fast tests with product teams to validate whether new platform capabilities solve their real problems, Instrumenting the platform itself, studying how teams use it, and improving based on what you learn, Independently driving a platform initiative from concept to launch when scope and context make that possible, Helping product teams operate with more autonomy, curiosity, and speed

Success Metrics

• Product teams across Hiya are running growth work on a shared platform with consistent tooling and process, shipping faster and learning more effectively because of it
• The cross-functional operating model between demand generation, marketing, product, and sales is defined, functioning, and producing shared visibility into what's working across the funnel
• Making marketing retain clear governance over brand and narrative, while product teams have the autonomy and tooling to iterate quickly on the surfaces they own
• Within six months, the platform and operating model are producing measurable improvements in experimentation velocity and cross-functional alignment, with early indicators of revenue impact driven by a strong LTV/CAC ratio on self-serve product lines

Requirements

• Demonstrated success in growth, including hands-on work building activation funnels, running experimentation programs, and connecting acquisition through conversion through expansion in self-serve acquisition motions
• Experience building growth platforms, tooling, or infrastructure that other teams operated on: experimentation frameworks, A/B testing and feature flag systems, analytics and event tracking platforms, CMS platforms, or cross-functional operating models
• Expertise in SEO and emerging GEO practices, with informed opinions on how platform and CMS decisions affect organic discoverability
• Proficiency with AI tools as a core part of how you work, with hands-on experience using them to accelerate analysis, prototyping, and platform development
• Data fluency for defining leading metrics, building shared dashboards, and creating the feedback loops that make experimentation programs learn
• The ability to build trust with product managers who own their own growth goals, positioning yourself as an enabler of their work rather than a competitor for their scope
• A high-agency, builder-oriented approach: you create structure in ambiguous situations and take ownership for outcomes
• Strong communication skills and the ability to translate between growth, marketing, product, and engineering contexts fluently