Senior Product Manager, Demand Growth

About The Role

Your mission is simple: grow demand efficiently by improving both traffic quality and conversion performance. You’ll translate Bounce’s growth strategy into data-driven product bets, partnering closely with engineering, design, data, SEO, and performance marketing.

• Own and scale the Demand product surface, balancing investments between acquisition and conversion to maximize GMV impact.
• Lead the Acquisition Pod, improving discovery through SEO, AI/search experiences, paid traffic landing pages, and strategic partnerships.
• Lead the Conversion Pod, driving CRO initiatives across web and mobile — from landing pages to checkout — using experimentation and behavioral insights.

Where you come in

• Define and execute experimentation roadmaps, including A/B tests and multivariate experiments, to continuously improve funnel performance.
• Collaborate with engineering, design, and data science to ship fast, iterate often, and validate hypotheses against measurable outcomes.
• Develop a deep understanding of how travelers discover Bounce, what drives booking intent, and where friction exists in the funnel.
• Use quantitative analysis and direct user research to uncover insights and turn them into clear product strategy and roadmap decisions.
• Explore and improve geospatial and location-aware experiences, especially around transit hubs and high-intent search behavior.