Senior Product Manager, Creative Labs
Cricut · South Jordan, UT · 2 wk ago
HybridDesignFull-time
The Role
We’re looking for a Senior Product Manager who thrives in zero-to-one environments and wants to help invent entirely new creative products.
This is a highly entrepreneurial role with significant ownership and autonomy. You will help identify opportunities, define product strategy, deeply understand user needs, and drive products from concept through launch and iteration.
The ideal candidate is a strong product builder with strategic instincts. Someone who can think like a GM while still operating hands-on with design, engineering, AI tools, research, and execution details. This role is ideal for someone who enjoys startup-style product development but wants the scale, stability, and reach of an established consumer platform.
What You’ll Do
- Lead zero-to-one development of new creative products, marketplaces, and AI-powered experiences
- Drive product strategy, roadmap definition, prioritization, and execution
- Partner closely with engineering, design, research, and leadership teams
- Conduct user research and synthesize insights into product direction
- Rapidly prototype and validate new product ideas using modern AI and product tools
- Define user flows, product requirements, success metrics, and launch plans
- Work across both business strategy and technical implementation details
- Help shape monetization, marketplace, and engagement strategies
- Operate with high autonomy in a fast-moving, ambiguous environment
- Move quickly from concept to execution with minimal process overhead
Qualifications
- 5+ years of product management experience
- Experience building and launching consumer digital products
- Strong zero-to-one product instincts
- High ownership and bias toward action
- Strong systems thinking and product judgment
- Ability to navigate ambiguity and rapidly changing priorities
- Comfortable operating across technical, creative, and business domains
- Strong communication and cross-functional leadership skills
- Technical fluency and comfort working closely with engineers
- Curiosity about AI tools, creative technology, and emerging consumer behaviors
- Highly organized, self-directed, and resourceful
- Collaborative, low-ego, team-oriented mindset