Senior Product Manager, Consumer Websites

Position Overview

Hunter Douglas is seeking a strategic and data-driven SEO Manager to lead the full spectrum of SEO for our consumer-facing websites. This role will shape and deliver SEO strategy across technical, content, and local channels — with a focus on improving lead generation, optimizing the consumer journey, and elevating dealer visibility in organic search.

What you'll do

• Define and own the SEO roadmap across all consumer websites, supporting both national and local objectives.
• Conduct keyword research to inform new content pages across key formats: educational stories, product FAQs, dealer content, and showroom discovery.
• Develop and maintain a journey-based SEO strategy, mapping queries to customer intent stages (e.g., brand vs non-brand, inspiration vs action).
• Build out AI search optimization strategy to future-proof content and visibility (e.g., optimizing for AI Overviews, zero-click SERPs, multimodal search trends).
• Optimize meta data, URL structures, internal linking, and content hierarchy across newly replatformed websites.
• Audit and implement structured data (schema markup) for local businesses, products, reviews, and content types.
• Identify and close content gaps by analyzing SERPs, competitor coverage, and user queries.
• Lead ethical link-building strategies based on internal content quality (e.g., outreach, press placements, or co-marketing with dealers or partners).
• Monitor off-page signals and their contribution to authority and rankings.
• Own and optimize dealer presence in local search results (map packs, "near me" queries, location pages).
• Manage and maintain Google Business Profiles and directory listings using platforms such as Yext, Brightedge Local, or Soci.
• Work closely with the product team on store locator experience and regional SEO landing pages to drive leads through local pathways.
• SEO-Driven Project Management: Manage SEO initiatives focused on RAC (Request a Consultation) conversion — prioritize and track projects based on downstream impact and CPL.
• Collaborate cross-functionally with product managers, engineers, and designers to execute and QA technical changes.
• Collaborate with Paid Search: Partner with the paid media team to ensure full query coverage across organic and paid channels.
• Regularly analyze lead quality, cost-per-lead (CPL), and conversion rates to determine the best fit (SEO vs. SEM) by query type.
• Coordinate landing page testing and shared keyword strategy to avoid duplication or inefficiencies.
• Create detailed content briefs using AI tools, ensuring briefs are structured to fully address keyword clusters and competitive gaps.
• Provide clear guidance to content creators, designers, and product teams to bring SEO-informed content to life across the web ecosystem.

Who you are

• 4–6 years of SEO experience across technical, content, and local SEO, preferably for consumer or multi-location brands.
• Hands-on experience with local SEO platforms like Soci or Brightedge Local.
• Strong understanding of customer journey SEO, including how to structure content for different intent stages.
• Skilled in using SEO tools: Google Search Console, GA4, SEMrush, Ahrefs, Screaming Frog, etc.
• Familiarity with AI tools for SEO research, content generation, and SERP monitoring.
• Deep understanding of SEO performance metrics, A/B testing principles, and content optimization workflows.
• Collaborative mindset with experience working across product, paid media, and content teams.
• Bachelor's degree required.

Preferred Qualifications

• Experience supporting dealer/distributor business models or franchise ecosystems.
• Background working with headless CMS environments (e.g., Sanity).
• Knowledge of RAC or high-consideration lead generation conversion paths.
• Familiarity with AI-driven search environments, such as optimizing for Google's Search Generative Experience (SGE) or other evolving SERP features.

What's in it for you?

• Annual base salary range: $125- $135k
• Bonus target range: Up to 25%
• Generous benefits package including medical, dental, vision, life, disability
• A company culture that prioritizes internal development and professional growth
• Enjoy our Flexible Time Off (FTO) program designed to support work–life balance (excludes new hires in Illinois).
• 401(k) plan with a degree of employer matching
• Paid parental leave
• Wellness programs and product discounts