Senior Product Manager, Card Experience
The Senior Product Manager, Card Acquisition (New Channels) at Affirm is responsible for launching and scaling new acquisition channels for the Affirm Card. This role involves defining and owning the Card Acquisition roadmap, launching and scaling new acquisition surfaces, designing and executing acquisition programs, and continuously experimenting to unlock new distribution levers.
What You'll Do
Define and own the Card Acquisition roadmap for new growth channels, setting clear hypotheses, success metrics, and sequencing.
Leverage partnerships with Engineering and Design to deliver seamless, high-conversion onboarding experiences.
Design and execute acquisition programs (e.g., referrals, exploratory partner pilots) with measurable CAC→LTV impact.
Own funnel performance end-to-end: track weekly acquisitions, 30-day activation, drop-offs by step, and implement robust incrementality testing.
Collaborate cross-functionally with Risk, Compliance, Marketing, and the Card Foundations team to align dependencies and ensure safe, scalable growth.
Experiment and iterate to unlock new distribution levers, maximize conversion, and expand the cardholder base.
What We Look For
4+ years in Product Management; ideally with previous background owning growth/distribution channels.
Track record shipping consumer financial or regulated products; comfort partnering with Risk/Credit, Legal, and Compliance.
Deep fluency in experiment design, incrementality/attribution, and CAC→LTV optimization.
Strong UX instincts for moment-of-intent surfaces; ability to work across web, app, and partner integrations.
Data chops (SQL/Amplitude-level self-serve) and a bias for shipping, learning, and iterating quickly.
Excellent cross-functional leadership; experience leading embedded eng/design pods.
Bachelor’s or Master’s in Computer Science, or other related fields; or equivalent practical experience.