Senior Product Manager

About the role

The Product Manager or Senior Product Manager (PM) at WillScot has revenue, market share, and profit & loss responsibility for our VAPS (value added products and services) offering in North America. He or she reports to the Marketing Director North America.

Responsibilities

• Maintain and grow his or her product category in terms of Net Revenue, EBITDA, and Market Share.
• Strategic, annual, and marketing planning/re-planning.
• Leadership of activities inside and outside the company that will result in successful implementation of marketing plans.
• External and internal assessments of the business environment, competitors, customers, and market trends.
• Lead new product initiatives in the North American Region (for VAPS).
• Identify and pursue margin and financial enhancing programs.

Qualifications

• Progression of successful accomplishments to include typically 7+ years in product marketing, preferably within the B2B arena. This experience should include successful development and implementation of marketing programs, and new launch experience.
• Inherent flexibility and business acumen to deal with multiple markets with differing realities and needs.
• Burgeoning leadership skills.
• Strong analytical abilities.
• Demonstrated ability to be accountable for P&L results.
• Strong verbal and written communicator to wide breadth of audiences including senior management.
• Economic value creation mindset.
• Lifelong learner.
• Solid strategic thinking and planning.