Senior Product Manager

About the role

Vivid Seats is seeking a Senior Product Manager, Web to lead the strategy, roadmap, and execution for our web product experience. This role will own key parts of the Vivid Seats web ecosystem and will be responsible for delivering meaningful improvements across customer acquisition, discovery, engagement, conversion, and revenue.

Responsibilities

• Own the product strategy, roadmap, and prioritization for the Vivid Seats web experience, ensuring alignment with company goals and business priorities.
• Partner closely with engineering, design, analytics, SEO, paid marketing, CRM, brand, customer support, and other stakeholders to identify opportunities, define requirements, and deliver high-impact product experiences.
• Drive improvements across the web customer journey, including event discovery, search, event pages, ticket selection, checkout entry points, landing pages, and other key conversion surfaces.
• Collaborate with SEO and marketing partners to identify product opportunities that improve organic visibility, landing page performance, site structure, technical SEO, page quality, and customer acquisition.
• Partner with paid marketing teams to improve campaign landing experiences, conversion efficiency, measurement, and the end-to-end customer journey for paid traffic.
• Use data, experimentation, customer insights, competitive research, and business context to identify opportunities and make prioritization decisions.
• Define success metrics for web initiatives, including traffic quality, conversion rate, revenue, customer engagement, page performance, SEO impact, and other relevant product and business KPIs.
• Lead product discovery and delivery in partnership with UX and engineering, translating business and customer needs into clear product requirements, user stories, acceptance criteria, and launch plans.
• Balance customer experience, business impact, technical complexity, speed to market, and stakeholder input to make clear and effective product tradeoffs.
• Communicate product strategy, roadmap priorities, launch plans, risks, and results to stakeholders and leadership.
• Help establish strong operating rhythms for the web product area, including prioritization forums, roadmap reviews, experiment readouts, and post-launch performance analysis.

Qualifications

• Proven experience in product management, ideally with ownership of consumer-facing web, e-commerce, marketplace, growth, or conversion-focused products.
• Experience with SEO, paid acquisition, performance marketing, landing page optimization, or other customer acquisition channels.
• Strong understanding of e-commerce funnels, customer behavior, conversion optimization, experimentation, and web product performance.
• Ability to develop and communicate product strategy while also rolling up your sleeves to define requirements, write user stories, analyze data, and drive execution.
• Strong stakeholder management skills, with the ability to align cross-functional partners, manage competing priorities, and make thoughtful tradeoffs.
• Highly analytical mindset with experience using data to identify opportunities, evaluate product performance, and guide decision-making.
• Comfort working with analytics, experimentation, and product measurement tools such as web analytics platforms, A/B testing tools, dashboards, or data visualization tools.
• Ability to partner effectively with engineering and design to deliver high-quality web experiences in an Agile product development environment.
• Strong communication skills, with the ability to clearly articulate customer problems, business opportunities, product decisions, roadmap priorities, and performance results.
• Comfort operating in ambiguity and moving quickly in a fast-paced, dynamic environment.
• Sufficient technical fluency to collaborate with engineering on web platforms, site performance, tracking, experimentation, SEO considerations, and implementation tradeoffs.
• A customer-first mindset and interest in improving the live event ticket-buying experience.

Benefits

• FLEX PTO
• Mental health days
• Medical, dental, and vision insurance
• 401K matching
• Monthly credits and discounts for attending live events

Pay

$115,000 - $150,000 annually

Schedule

Hybrid 3 days/week in-office working model