Senior Product Manager

What you'll do

• Own and optimize the end-to-end member engagement and activation roadmap, including login, registration, onboarding, identity flows, member home, and profile management.
• Build intuitive, frictionless experiences that improve registration rate, increase order initiation, and boost exam completion.
• Design and execute rigorous A/B tests and experimentation frameworks to identify improvements across the funnel, from first touch to order completion and follow-through.
• Partner closely with Marketing and Growth to ensure cohesive messaging, personalized journeys, and high-performing acquisition-to-activation handoffs.
• Work tightly with Engineering, Design, and Data to ship high-quality product experiences with clear requirements, strong technical understanding, and crisp execution.
• Leverage analytics tools (Amplitude, Looker, SQL) to develop insights, diagnose friction points, and uncover opportunities to increase funnel efficiency and retention.
• Contribute to scheduling and payments-related enhancements that improve the overall member journey and reduce drop-off, even if not part of your core scope.
• Represent engagement performance, insights, roadmap, and experiments to leadership with clarity, data rigor, and a deep understanding of member behavior.
• Lead stakeholder alignment across Marketing, Growth, Member Services, Provider Ops, and Operations, ensuring cross-functional clarity and strong roadmap buy-in.
• Champion the voice of the member by running research, usability sessions, and journey mapping to drive thoughtful, human-centered improvements.

About you

• 5–8+ years of product management experience, ideally within growth, consumer engagement, or funnel optimization roles.
• Proven ability to meaningfully improve funnel performance—registration, activation, conversion, and completion—through experimentation and data-driven decision-making.
• Hands-on experience with SQL and modern analytics tools such as Amplitude, Mixpanel, Looker, or GA.
• Strong background in A/B testing, hypothesis design, statistical thinking, and rapid iteration loops.
• Deep comfort in discovering friction across identity, onboarding, login/registration, and member engagement flows and turning insights into prioritizable product work.
• Exceptional stakeholder management skills; able to influence cross-functional partners and drive alignment across Marketing, Engineering, Design, Data, and Operations.
• Experience with scheduling, appointment booking, or payments flows is a plus.
• Strong consumer instincts and a passion for building simple, elegant experiences that reduce friction and drive measurable business results.
• Comfortable operating in a fast-moving, ambiguous environment with a bias toward action, impact, and collaboration.