Senior Product Manager

Lincoln Electric is a high-performance industrial machinery and technology leader helping customers manufacture and maintain vital equipment and infrastructure. The company leverages proprietary technologies and expertise in materials science, power electronics, automation, and intelligent software to drive quality and productivity in welding, cutting, brazing, machining, process automation, and field repair.

About the role

The Senior Product Manager, Alloys & Aluminum, Americas leads the stainless, nickel, chrome-moly, and aluminum welding consumable product categories. This role focuses on developing and aligning product line strategies with the broader consumables portfolio’s objectives, managing the mature product portfolio, strategy, and roadmap execution for these categories across North, Central, and South America. The position serves as a key resource for engineering, sales, operations, and the broader product management organization.

Responsibilities

• Develop and own the 5-year strategic roadmap for the alloys & aluminum product lines, ensuring alignment with the Americas Consumables portfolio objectives.
• Identify opportunities for new product introductions, product line expansions, technology advancements, and manufacturing location optimizations.
• Monitor and drive category-level revenue, pricing, and profitability of new products to contribute 1.5% incremental sales growth annually.
• Manage the alloys & aluminum consumable mature product portfolio to achieve MSD % improvements in annual revenue, profitability, and working capital.
• Oversee the end-to-end product lifecycle, making data-driven decisions on feature prioritization, product improvements, and discontinuations.
• Work closely with engineering and operations to improve manufacturing efficiency.
• Partner with engineering, manufacturing, supply chain, marketing, and sales teams to ensure operational readiness.
• Collaborate with the market intelligence team to conduct in-depth customer research, validate market needs, and guide product development.
• Track competitor activities and emerging trends within target markets.
• Serve as a subject matter expert and advisor on alloy and aluminum welding consumables and the product management function.
• Anticipate internal and external business challenges; recommend process, product, or service improvements.
• Solve unique and complex problems with broad business impact.
• Contribute to the development of functional strategy and lead teams or projects with broad visibility.

Success Metrics

• Product Line Strategy – 5-year product line roadmap realization rate (%)
• New Product Incremental Revenue – Attainment to 1.5% of annual new product sales growth
• Mature Portfolio Financial Performance – Annual sales, profitability, and working capital growth
• Portfolio Lifecycle Management – Portfolio sales vitality rate % and 80/20 KPI improvements
• Customer & Market Insights – Customer adoption rate of new features (%)
• Leadership & Team Development – Influence in product line-wide decisions
• Innovation & Process Improvement – Number of product line-level new products, SKU reductions, and process improvements

Requirements

• 8+ years of experience in product management or related functions.
• Bachelor’s degree in engineering, business, marketing, or a related field. Master’s degree preferred.
• Strong experience in product line strategy, competitive analysis, and customer insights.
• Ability to manage commercial aspects of the product line while overseeing operational considerations impacting financial performance.