Senior Product Manager

About the Role

Develop and execute product strategy plans, including three-year life-cycle plans for a specific product category that align with the company's selling tactics, distribution channels, strategy, and financial goals. This position ensures timely execution of marketing plans and effectively communicates critical information. You will supply market and product data, analysis, and recommendations, understand competitive product lines, and create compelling selling stories. Additionally, you will drive tactical business initiatives to meet financial objectives.

Responsibilities

• Develop short- and long-term product plans designed to deliver growth and profit performance aligned with organizational goals.
• Prepare and achieve annual plans for each major product line.
• Provide strategic, specific, and targeted recommendations for growth as the recognized expert in the competitive environment, internal capabilities, and potential new capabilities.
• Evaluate and prioritize opportunities for product improvements, line additions, new markets, merchandising, promotions, and other growth prospects.
• Maintain a product line portfolio strategy, including a 3-year product life-cycle plan with new launches, modifications, promotions, and discontinuations.
• Direct and ensure timely execution of marketing plans, including product launches, modifications, and promotions to drive sales.
• Lead cross-functional teams and foster collaboration within the organization.
• Mentor less experienced product management personnel.
• Act as a market and end-user expert through interactions with sales, distributors, and end users.
• Collect and maintain market information; conduct market research as needed.
• Spend 10% of time in the field documenting customer needs.
• Serve as the product expert on performance, functionality, pricing, packaging, merchandising, and value propositions.
• Provide product-related assistance to other areas of the company.
• Deliver monthly narratives on major product line performance, focusing on corrective actions for lines significantly above or below plan.
• Perform all other duties as assigned.

Qualifications

• Bachelor’s degree in business or a related technical field and seven years of relevant experience in consumer goods product management, or a minimum of three years in product management combined with seven years of other relevant business experience.
• MBA or other relevant advanced degree preferred.
• Experience with complex financial calculations, market research methodologies, and implementation of marketing activities (PR, advertising, promotions, POP, packaging).
• Proficiency in developing strategic plans with pricing strategy, brand positioning, and competitive analysis.
• Strong communication skills, both verbal and written.
• Proficiency with Microsoft Office (Excel, Outlook, PowerPoint, Word).
• Demonstrated success in identifying and justifying growth opportunities, launching new product lines, and working within a stage-gate development process.
• Ability to manage budgets, forecasts, and business plans to achieve financial objectives.
• Willingness and ability to travel internationally as needed.

Skills

• Leadership and teamwork with a focus on taking initiative and ownership.
• Ability to influence cross-functional teams.
• Customer obsession, innovation, and a commitment to quality.

Benefits

• Paid vacations and holidays.
• Profit sharing and matching 401(k).
• Health insurance (medical, vision, and dental).
• Discounts on Klein Tools products.
• Education and professional development assistance.

Physical Demands

• Occasionally required to stand, walk, or sit; use hands to handle objects, tools, or controls; reach with hands and arms; climb stairs; balance; stoop, kneel, crouch, or crawl; talk or hear.
• Must occasionally lift and/or move objects up to 25 pounds.
• Specific vision abilities required include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.