Senior Product Manager

Role Responsibilities

• Lead the planning, development, and execution of promotional materials, programs, and activities that support brand strategies, drive financial performance, and achieve business objectives.
• Manage external agencies and consultants to ensure project success and accountability.
• Measure and evaluate the effectiveness of marketing initiatives by leveraging analytics, market research, and ROI assessments to generate insights, optimize performance, and inform future brand strategies.
• Collaborate in the Medical, Legal, and Regulatory (MLR) review and approval process to ensure promotional programs comply with all applicable requirements and standards.
• Monitor product performance, market dynamics, and competitor activity to identify emerging opportunities and risks; develop and recommend strategic responses to strengthen brand positioning and growth.
• Partner cross-functionally with commercial and finance teams to align strategy, messaging, forecasting, demand planning (S&OP), and budget development, contributing to annual and long-range brand business plans.

Role Qualifications

• Bachelor's degree in a related field required, MBA preferred.
• 5+ years relevant professional experience with 3+ years of pharmaceutical marketing/sales experience.
• Oncology, specialty or rare disease marketing experience preferred.
• Understanding of PhRMA and Regulatory/Legal guidelines for healthcare provider interactions to ensure programs adhere to compliance guidelines.
• Experience working with and directing agencies and strategic vendors.
• Strategic and creative mindset. Keen understanding of customer insight generation and the ability to translate insights into strategies and tactics.
• Demonstrated success in developing, executing, and measuring marketing programs, including innovative approaches to HCP engagement.

Pay

Salary Range: $148,200-$194,500/annually

Benefits

Comprehensive Benefits Package

Schedule

Hybrid Opportunity - 2 days remote, 3 days onsite