Senior Product Manager

Key Responsibilities

• Own the vision, strategy, roadmap, and execution for Intentsify’s GTM Data and Activation services & products.
• Identify opportunities to improve audience targeting, activation, campaign execution, customer engagement, and operational efficiency.
• Lead end-to-end product and service development, translating business objectives into requirements, priorities, and deliverables.
• Partner closely with Engineering, Design, and Data Science teams to deliver scalable, high-quality solutions.
• Drive the adoption of AI-powered capabilities, including workflow automation, predictive insights, intelligent recommendations, and generative AI experiences.
• Conduct customer discovery, market research, and workflow analysis to identify opportunities and validate solutions.
• Collaborate with Sales, Marketing, Customer Success, and Operations teams to gather feedback, support go-to-market initiatives, and drive adoption.
• Define KPIs and success metrics, leveraging customer feedback, product usage data, and business outcomes to guide prioritization and continuous improvement.
• Monitor market trends, emerging technologies, and competitive offerings to inform product strategy and innovation.

Qualifications & Experience

• 5+ years of product management experience delivering successful B2B software, data, AdTech, MarTech, or GTM solutions.
• Strong experience with digital advertising, audience activation, programmatic ecosystems, DSPs, attribution, and campaign measurement.
• Deep understanding of B2B go-to-market functions, including demand generation, ABM, audience targeting, campaign execution, and revenue operations.
• Experience building products, services, workflow solutions, or operational systems that support complex business processes.
• Proven experience defining, launching, or scaling AI-powered product capabilities, including generative AI, predictive analytics, workflow automation, or intelligent recommendations.
• Experience with intent data, audience intelligence, identity resolution, or ABM platforms is highly preferred.
• Strong analytical, communication, stakeholder management, and prioritization skills.
• Experience working cross-functionally with Engineering, Design, Data Science, and commercial teams in fast-paced environments.
• Experience in high-growth AdTech, MarTech, SaaS, or GTM technology companies is a plus.
• MBA or equivalent business and product leadership experience is a plus.

Why Join Intentsify?

At Intentsify, we help B2B organizations identify and engage buying groups through a unique combination of proprietary data, audience intelligence, activation services, and AI-driven innovation.

As a Senior Product Manager, you will play a critical role in shaping the future of our GTM Data and Activation offerings while working alongside a talented team focused on delivering measurable customer and business impact.